About Bread BasketBread Basket is a start-up bakery retail establishment located in Bangsar South. Bread Basket expects to catch the interest of a regular loyal customer base with its broad variety of bread and pastry products. The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area. Bread Basket aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local and expatriate market area residents and offices
The bakery industry in the Malaysia has recently experienced rapid growth. Bread Basket wants to establish a large regular customer base, and will therefore concentrate its business and marketing on expatriates and local residents which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the business. In addition, Offices traffic is expected to comprise approximately 35% of the revenues. High visibility and competitive products and service are critical to capture this segment of the market.