A Taste of Finland with Sara La Fountain @ The Royale Chulan Kuala Lumpur

On the 28th May 2012, this American-Finnish celebrity chef Sara La Fountain struts the streets of Malaysia to cook up a storm for the fourth edition of the Celebrity Chef Series jointly presented by American Express and the Asian Food Channel (AFC). From 28 May to 29 May 2012, Chef La Fountain will play host to a series of exclusive dining related experiences as part of the tour titled, A Taste of Finland with Sara La Fountain.

The Royale Chulan Kuala Lumpur
5 Jalan Conlay,
50450 Kuala Lumpur
Tel : +603 2688 9688
Toll Free: 1300 88 9688
Fax: +603 2688 9788
E-Mail: [email protected]
The Royale Chulan Kuala Lumpur, Malaysia
The Royale Chulan Kuala Lumpur
Following the success of previous installments of the Celebrity Chef Series that were hosted by renowned chefs such as Chuck Hughes, Adrian Richardson and Mark McEwan, the series returns once again, this time showcasing Chef Sara La Fountain. Fans of Perfect Day and New Scandinavian Cooking will be enchanted by Chef La Fountain at a series of cooking demonstrations and ticketed dinners that are open to the public. American Express Cardmembers will also enjoy exclusive and specially-organised sessions with the Scandinavian Celebrity Chef.
Maria Brown
Co-Founder and Chief Executive Officer of the Asian Food Channel 
“We want to provide our viewers and food enthusiasts with the best gastronomic experiences, that extends even beyond our great television programming. These dining experiences with American Express have been a tremendous success and we’re extremely excited to have Sara enthrall Singaporeans with her unique take on Scandinavian dishes, which will add to the many cuisines offered in this food-loving nation.”
Lim Su Ching
Vice President, American Express Business, Maybank
“American Express has always strived to be at the forefront of providing cardmembers with exceptional and unique dining experiences. The Celebrity Chef Series, does just this by bringing worldrenowned celebrity chefs from all over the world to Malaysia, where they whet cardmembers’ appetites with their tantalising dishes and culinary delights! This time, Chef Sara La Fountain, will showcase a plethora of traditional Scandinavian flavours which will surely provide her American Express fans a once in a lifetime dining experience.”
Chef La Fountain is the epitome of brains and beauty – a chef, model, entrepreneur, author, columnist and blogger embodied in one. The cooking sensation received training at the world-renowned culinary school, The Culinary Institute of America, located in New York. Now based in Finland, she is a popular media personality who hosts her own cooking show, Avec Sara. She also stars along with other chefs in Perfect Day and New Scandinavian Cooking, which will air on the Asian Food Channel, Astro Channel 703 beginning early July 2012. Fans looking to gear up for Chef La Fountain’s visit can also look forward to a week-long special, featuring Chef La Fountain’s episodes from both shows from 14th to 18th May, 7.30pm on the Asian Food Channel.
Away from the camera, Chef La Fountain runs a catering service and a cooking school. She also maintains her own blog, Passion for Fashion & Food and is a food columnist for several newspapers and magazines in Finland. As an author, Chef La Fountain has also published several books – A la Sara, her first book, earned her the prestigious Gourmand World Cookbook Award in the “Best First Cookbook” category. For this edition of the Celebrity Chef Series, cooking demonstrations and dinners will be hosted at The Royale Chulan Kuala Lumpur.
Audiences will witness demos of delectable dishes
Celebrity Chef Sara La Fountain visit Malaysia in May 2012 for the Fourth Installment of Celebrity Chef Series. Guest star of “Perfect Day” and “New Scandinavian Cooking” has whipped up some uniquely Scandinavian dishes in a series of culinary events.
Goat Cheese Salad with Beetroot, Dark Sweet Bread Croutons, Marinated Red Onions and Blueberry-Balsamic Vinaigrette
Fried Fish with Summer Potato Vegetable Salad 
Summer Pavlova with Passionfruit Cream served with Strawberries and Pistachios
Sara La Fountain Biography
Not just a pretty face, American-Finnish cooking sensation Sara La Fountain works hard in the kitchen as well as the runway. Currently starring as one of the hosts on New Scandinavian Cooking airing on the Asian Food Channel, Sara trained at The Culinary Institute of America, the world-renowned culinary school in New York. Besides being able to whip up delicious meals, Sara is also a fashion model, and has represented brands such as Marrimeko and Puma. It is no wonder why she captivates the hearts and tummies of AFC viewers.
In Finland, where Sara is based, she is a popular media personality and has her own cooking show, Avec Sara. Besides being a well-liked cooking TV host, Sara has also published several books. Her first cookbook, A la Sara, earned her the prestigious Gourmand World Cookbook Award in the "Best First Cookbook" category.
Since then, Sara has also released recipe book, A Perfect Day, which features three other Scandinavian chefs from the popular television show, A Perfect Day. After four years of hard work, Sara launched her second cookbook titled Passion for Food, which focuses on food that is easy to prepare and influenced by the different seasons in Finland.
Food is truly where Sara’s passion lies. She runs a catering service and a cooking school that can be tailored to different occasions. Her school’s objective is to teach how to prepare new dishes and cocktails while remembering that the kitchen should always be a fun place. Sara also runs her own blog, Passion for Fashion & Food and serves as a food columnist for several newspapers and magazines in Finland.
In 2010, Sara created various new dishes for the Cooking with Finlandia Vodka dinners, a benefit dinner that focused on sustainability and slow food principles, and all ticket sales were donated to Slow Food USA. She is also currently designing a signature line of dinnerware called Á la Sara for the Finnish kitchenware company, Luhta Home and also a line of professional kitchen shoes with colourful prints for the Swedish company, Ejendals.
American Express Cardmembers will enjoy exclusive benefits that include preferential rates at up to 20% discount for all Celebrity Chef Series events, and events organised solely for American Express Cardmembers. For more information on A Taste of Finland with Sara La Fountain, please visit the AFC Studio website, www.theafcstudio.com, starting from 25th April 2012. Registration for the public cooking demonstration and dinner will start from 7th May 2012.
About Asian Food Channel
The Asian Food Channel (AFC) is the region’s first 24-hour food channel dedicated to airing the best food and lifestyle programming from around the region and the world. Based in Singapore, AFC’s wide Asian distribution footprint covers ten territories and 45 million viewers, on basic tiers of all the major pay TV platforms across Southeast Asia. The channel leads the ratings in its territories, regularly achieving the #1 lifestyle channel in terms of popularity and loyalty. It has achieved a broad following from young teenage food lovers and empty nesters to trendy urban females and aspiring male chefs. AFC’s online presence supports the channel with programme information, recipes, original content and an e-commerce store. As such AFC regularly executes 360 degree advertising and marketing campaigns and solutions for leading FMCG, Financial and Travel brands.

AFC broadcasts on:
- Astro Channel 703 (Malaysia and Brunei)
- StarHub Channel 435 (Singapore)
- First Media Digital 1 Channel 76 (Jakarta, Indonesia)
- TelkomVision Channel 33 (Jakarta, Indonesia)
- Indovision Channel 240 (Jakarta, Indonesia)
- Aora TV Channel 318 (Jakarta, Indonesia)
- Nex Media Channel 210 (Jakarta, Indonesia)
- Central Tivi Channel 515 (Jakarta, Indonesia)
- now TV Channel 527 (Hong Kong)
- Skycable Channel 22 (Philippines)
- Dream Satellite Channel 27 (Philippines)
- Cignal Channel 30 (Philippines)
- PPCTV Channel 13 (Cambodia)
- Univision Channel 84 (Mongolia)
- CTH (Thailand)
- TV-ing (Korea)
Please visit www.asianfoodchannel.com for more information.
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Since 1996, American Express has been pursuing a strategy of opening its merchant network and card product portfolio to third party issuers around the world. By leveraging its global infrastructure and the powerful appeal of the brand, American Express has gained even broader reach for its network worldwide. American Express has now established 139 partnerships in 155 markets across the world. Learn more at www.americanexpress.com/gns.

For more information, please contact:
For the Asian Food Channel
Alice George
Principal Consultant
Alice George Communication
Public Relations, Communication and Event Counsel
Kuala Lumpur, Malaysia
Mobile: +6016 319 5320
Blackberry: +6019 600 8157
Tel: +603 7620 9917
Fax: +603 7620 9918
Email: [email protected]

For American Express
Andrea Liong
Marketing and Communications Manager
American Express Business
Tel: +6 03-2070 8833 ext. 4075
Email: [email protected]

Everydayfoodilove.co team member:
Charmaine Pua or www.tallpiscesgirl.com A blog where I share everything about me. My views, opinions, life. A Proud Piscean.


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