A Taste of Finland with Sara La Fountain @ The Royale Chulan Kuala Lumpur
5 Jalan Conlay,
50450 Kuala Lumpur
Tel : +603 2688 9688
Toll Free: 1300 88 9688
Fax: +603 2688 9788
The Royale Chulan Kuala Lumpur
Co-Founder and Chief Executive Officer of the Asian Food Channel“We want to provide our viewers and food enthusiasts with the best gastronomic experiences, that extends even beyond our great television programming. These dining experiences with American Express have been a tremendous success and we’re extremely excited to have Sara enthrall Singaporeans with her unique take on Scandinavian dishes, which will add to the many cuisines offered in this food-loving nation.”
Lim Su Ching
Vice President, American Express Business, Maybank“American Express has always strived to be at the forefront of providing cardmembers with exceptional and unique dining experiences. The Celebrity Chef Series, does just this by bringing worldrenowned celebrity chefs from all over the world to Malaysia, where they whet cardmembers’ appetites with their tantalising dishes and culinary delights! This time, Chef Sara La Fountain, will showcase a plethora of traditional Scandinavian flavours which will surely provide her American Express fans a once in a lifetime dining experience.”
Audiences will witness demos of delectable dishes
Celebrity Chef Sara La Fountain visit Malaysia in May 2012 for the Fourth Installment of Celebrity Chef Series. Guest star of “Perfect Day” and “New Scandinavian Cooking” has whipped up some uniquely Scandinavian dishes in a series of culinary events.
Fried Fish with Summer Potato Vegetable Salad
Not just a pretty face, American-Finnish cooking sensation Sara La Fountain works hard in the kitchen as well as the runway. Currently starring as one of the hosts on New Scandinavian Cooking airing on the Asian Food Channel, Sara trained at The Culinary Institute of America, the world-renowned culinary school in New York. Besides being able to whip up delicious meals, Sara is also a fashion model, and has represented brands such as Marrimeko and Puma. It is no wonder why she captivates the hearts and tummies of AFC viewers.
The Asian Food Channel (AFC) is the region’s first 24-hour food channel dedicated to airing the best food and lifestyle programming from around the region and the world. Based in Singapore, AFC’s wide Asian distribution footprint covers ten territories and 45 million viewers, on basic tiers of all the major pay TV platforms across Southeast Asia. The channel leads the ratings in its territories, regularly achieving the #1 lifestyle channel in terms of popularity and loyalty. It has achieved a broad following from young teenage food lovers and empty nesters to trendy urban females and aspiring male chefs. AFC’s online presence supports the channel with programme information, recipes, original content and an e-commerce store. As such AFC regularly executes 360 degree advertising and marketing campaigns and solutions for leading FMCG, Financial and Travel brands.
AFC broadcasts on:
- Astro Channel 703 (Malaysia and Brunei)
- StarHub Channel 435 (Singapore)
- First Media Digital 1 Channel 76 (Jakarta, Indonesia)
- TelkomVision Channel 33 (Jakarta, Indonesia)
- Indovision Channel 240 (Jakarta, Indonesia)
- Aora TV Channel 318 (Jakarta, Indonesia)
- Nex Media Channel 210 (Jakarta, Indonesia)
- Central Tivi Channel 515 (Jakarta, Indonesia)
- now TV Channel 527 (Hong Kong)
- Skycable Channel 22 (Philippines)
- Dream Satellite Channel 27 (Philippines)
- Cignal Channel 30 (Philippines)
- PPCTV Channel 13 (Cambodia)
- Univision Channel 84 (Mongolia)
- CTH (Thailand)
- TV-ing (Korea)
Please visit www.asianfoodchannel.com for more information.
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Since 1996, American Express has been pursuing a strategy of opening its merchant network and card product portfolio to third party issuers around the world. By leveraging its global infrastructure and the powerful appeal of the brand, American Express has gained even broader reach for its network worldwide. American Express has now established 139 partnerships in 155 markets across the world. Learn more at www.americanexpress.com/gns.
For more information, please contact:
For the Asian Food Channel
Alice George Communication
Public Relations, Communication and Event Counsel
Kuala Lumpur, Malaysia
Mobile: +6016 319 5320
Blackberry: +6019 600 8157
Tel: +603 7620 9917
Fax: +603 7620 9918
For American Express
Marketing and Communications Manager
American Express Business
Tel: +6 03-2070 8833 ext. 4075
Everydayfoodilove.co team member:
Charmaine Pua or www.tallpiscesgirl.com A blog where I share everything about me. My views, opinions, life. A Proud Piscean.