Back before alarm clocks jolted us awake to greet the dawn, rooster perched on the rooftop with its symbolic cock-a-doodle-doo. Always the early bird filled with positivity, joyfulness and gratitude, the rooster claims his place, welcoming a brand- new day – a day filled with opportunities. Taking inspiration from the mandarin pronunciation of rooster(鸡 jī), which bears the same pronunciation as ‘Opportunity’(机 jī ), Carlsberg, probably the best beer in the world, wishes all a year filled with golden opportunities!
Adding more opportunies to win prizes this CNY, Carlsberg is also running a nationwide consumer promotion across hundreds of restaurants, coffee shops and food courts from 3 January to 28 February 2017. Beer lovers who purchase three (3) big bottles of Carlsberg or Carlsberg Smooth Draught will receive a deck of playing cards and stand a chance to win attractive bonus prizes such as Samsung Home Theatre System, Ogawa Handheld massager and many more!
Not a fan of beer? Fret not – Somersby Cider, the country’s fastest growing cider celebrates the CNY festivities with the Somersby ‘a twist of luck’ promotion. Using light hearted ways, Somersby Cider engages cider lovers who purchase any two (2x) 4-bottle pack or 6-can pack of Somersby Cider with ‘a twist of luck’ from the Somersby vending machine to capture a prosperous egg capsule and stand a chance to walk away with a branded camera worth RM 1,200, cash prizes or limited edition Somersby merchandises. And that’s not all, consumers who purchase any 4-bottle pack or 6-can pack of Somersby will also receive a Somersby Ang Pow pack. This activation runs on 7, 8, 14, 15, 21 and 22 January 2017.
Photographer and writer - Marvin Michael Kho www.everydayfoodilove.co
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