Tiger Jams’ panel of curators have identified 10 of Malaysia’s finest undiscovered musicians for you to vote into the Top 3, where regional and international audio-visual collaborations await. Launched last month, Tiger Beer’s latest music and art platform – Tiger Jams – called upon undiscovered musical talents to submit a sample original track at the www.tigerjams.com website. The initiative further expanded its search to three talent recruitment drives at Laundry Bar (on June 2), Merdekarya (June 3) and Menu-script (June 4).
Darren Teh, lead singer of local established band An Honest Mistake, says that an initiative like Tiger Jams is just what undiscovered artists need to let their voices be heard.
ROARING SINCE 1932
A bold lager, born and brewed in the heart of Asia through our tropical lagering process. Tiger’s uniquely refreshing and full-bodied flavor is enjoyed in more than 70 countries, winning us friends and awards the world over.
The brand received its first award in 1939, beginning its journey as an Award Winning beer on an international stage. The recognition of its product excellence catapulted Tiger's internationalization in the early 1990s, with over 50 international awards and accolades to date. It is now known as a symbol of contemporary international Asia, enjoyed by discerning drinkers in every corner of the globe spanning across Asia with growing popularity in western markets such as, Europe, USA and Australasia amongst others.
A true Asian beer at heart, the brand wants to show the world what Asia has to offer. Over the years, Tiger has received more acclaim from the world's leading newspapers and journals than most other beers. For example, the Washington Magazine, in a blind taste-test involving several hundred brands, unreservedly voted Tiger "positively the best beer in the world". Tiger has also accumulated over 50 accolades, awards and distinctions. Some of the more notable awards include a Gold medal in the International-Style Lager at the World Beer Cup 2010 and a Gold Medal for the International Golden Lagers category at the BrewNZ Awards in 2011. Each year from 2004 to 2006, Tiger was named a UK Cool Brand Leader. The recognition reaffirmed Tiger's popularity and was given only to the coolest brands in the UK.
About Heineken Malaysia Berhad (formerly Guinness Anchor Berhad)
HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. The Company brews, markets and distributes:
• The World’s No. 1 international premium beer Heineken® ;
• The World-acclaimed iconic Asian beer Tiger Beer, and its doubly refreshing variant Tiger Radler and its other innovative brew TIGER WHITE – Asia’s Wheat Beer;
• The World’s No. 1 stout Guinness;
• The all-time local favourite Anchor Smooth and its strong beer variant Anchor Strong;
• The premium Irish ale Kilkenny;
• The real shandy Anglia
HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia’s brand portfolio also includes the World’s No. 1 cider Strongbow, the No. 1 German wheat beer Paulaner, Japan’s No. 1 100% malt beer Kirin Ichiban and the World’s No. 1 ready-to-drink alcoholic beverage Smirnoff Ice. The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign.
Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V.
Heineken Malaysia Berhad officially changed its name on 21 April 2016 following Heineken N.V.’s acquisition of GAPL Pte Ltd on 7 October in 2015.
For more information please visit: www.heinekenmalaysia.com
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