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Press Launch of Juara Resipi Sri Kulai at KL City Walk, Jalan P.Ramlee



"Press Launch of Juara Resipi Sri Kulai" 29th November 2011 and "Opening of Sri Kulai 5th Outlet at KL City Walk". The Hunt for Malaysia's Culinary Entrepreneur Reality Show on Apa Kata Wanita TV1 (collaboration between Sri Kuali, Apa Kata Wanita TV1 and Tesco). Although this post is titled "Press Launch of Juara Resipi Sri Kulai", I am not just talking merely about the reality TV show which is broadcasted on TV1 through its popular talk show, Apa Kata Wanita hosted by Zamzarina Zambri.

Sri Kulai
Let's talk about Sri Kulai first. Sri Kulai is a homegrown multi award-winning Malaysian Halal frozen Ready to Eat meals brand pioneered by AYS Sdn Bhd. The brand offers more than 130 range of meals from snacks, complete meals to favourite recipes. These products are available in chain stores in Malaysia such as Jusco, Cold Storage, Tesco, Village Grocer and Mercato. Just to name a few of its popular dishes: theres is the all time favourites Nasi Lemak, chicken rice, sambal prawn, curry chicken, roast chicken and also western meals such as black pepper steak and grazed honey chicken. It is also currently supplied to airlines, hospitals, food service providers and cafe chains in Malaysia.

MC Welcome...

Mr Liow Ren Jan (CEO of AYS Sdn. Bhd.)
 
Zamzarina Zambri host of Apa Kata Wanita TV1
from left: owner of RTE KL City Walk, Mr Liow and Zamzarina
 
 
Media Registration
 
 
 
 
Nasi Lemak with Sambal Sotong, will be available in Singapore 7-Eleven from next month onwards
 
 
Siew Mai (Chicken)
 
 
 
Nasi Lemak with Rendang Chicken (one of the best seller)
 
 
Spaghetti Bolognaise
 
The Sri Kulai range of products has won numerous awards since its launch in November 2008 including the coveted "The Halal Journal Awrds for Best Halal Product" in 2009, the MIFT Product Innovation Gold Award 2009 from the Malaysian Institute of Food Technology, and voted by readers as the "Top 5 Nasi Lemak in Klang Valley 2010" by New Straits Times, and the "Best Ready to Eat Frozen Meal" in 2010 by Malaysian Women's Weekly. Sri Kulai has been hailed as the "Malaysian Power Brand 2010" for its quality and popularity in the Halal Food Industry. The manufacturer of the Sri Kulai products, AYS Sdn Bhd has also won numerous awards such as the SME 100 Fast Moving Companies Awards 2010, and more recently, the prestigious Special Awards for Product Excellence at the recent Industry Excellence Awards 2010 presented by the Ministry of International Trade & Industry Development Malaysia.
The reality TV show, Juara Resipi Sri Kulai is, of course, one of AYS Sdn Bhd's pet projects in collaboration with Apa Kata Wanita TV 1 and Tesco, as the venue sponsor. The show's main aim is to hunt for Malaysia's budding culinary entrepreneurs to get their original recipes out from the kitchen table to the shelves of leading supermarkets. For those of you who are culinary experts and would love to try out your luck, the weekly auditions will kick off in the Klang Valley for 12 weeks starting from 3 December. The audition will aim to single out 12 of Malaysia's most ambitious cooks to be featured on the Apa Kata Wanita TV1 show where they will get a chance to demonstrate their recipes and learn from experts along the way who will mentor them through a journet in which they learn what it takes to turn a home spun 'recipe' into a commercially viable product.

Apa Kata Wanita TV1 with Zamzarina Zambri
The successful participants at the auditions will have a rare and unique opportunity of a lucrative contract to have their recipe produced, packaged and sold on the shelves at the country's largest supermarket chain, Tesco, among others under the prestigious brand name Sri Kulai. So, this is for those who not only posses culinary skills but also an ambitious entrepreneurial mind. The winner of the show will stand to get an incentive in the value of RM 8,888 off the licensing fee and 5% of sales of the winning recipe sold in all channels in Malaysia for a year, paid quarterly.
Top Seller
 
In last year's "Sri Kulai All-Time Favourite Recipe search", the 3 winners have enjoyed a full year of sales commission from the sale of their original recipes under the Sri Kulai Brand. They also had their faces imprinted on their respective meal packages which are available in stores nationwide. For more information on the show, do visit: https://www.facebook.com/pages/Sri-Kulai-microwavable-halal-frozen-ready-to-eat-meals
For those who are more interested in the business structure of the Sri Kulai brand, their 5th outlet, Sri Kulai RTE Station will be opening at KL City Walk under its Sri Kulai licensing scheme. Its licensing programme was launched in March this year and it offers a low cost and extremely simple to run business model where interested parties can open a business starting from just RM 50,000. The Sri Kulai licensing programme offers the entrepreneur a chance to get involved in the food industry without going through the trouble and hassles of wastages and staff issues as the meals can be kept in the freezer for up to one year and depending on the size of the RTE Station, you'll need only one or two staff. This business model caters for the demand within the industry and AYS Sdn Bhd will be expecting 7 outlets in the Klang Valley, Sungai Petani and Penang by the end of 2011. Next year, the company is targeting 31 RTE Stations across the country. AYS Sdn Bhd's ultimate aim is to create a brand that promises convenience for those seeking it, whilst not compromising on taste, quality and affordability.
 
Opening RTE Sri Kulai 5th Outlet at KL City Walk, Jln. P.Ramlee
 
 
 
Heat it up...Microwaves provided
 
Nasi Lemak with Rendang Chicken...Malaysian's Favourite
 
 
 
 
Performance...Culinary Music
 
 
 
 
 
 
 
 
 
  
 
 
Q&A time for members of media
I am very grateful to have been invited for this prestigious launch event. I thank the organisers for the lovely invitation and hospitality. I am also indebted to my fellow readers who, without all of you, I would not be where I am today.
Food Tasting....let's eat
 
So, do check out the Sri Kulai products and for those of you who with culinary skills, do consider turning up for the audition for the Juara Resipi Sri Kulai show! Hope you enjoy the pictures!
 
Auditions at Tesco:
3 December 2011 - Tesco Extra Shah Alam (Bulatan Kayangan)
10 December 2011 - Tesco Extra Puchong
17 December 2011 - Tesco Extra Kajang
24 December 2011 - Tesco Extra Shah Alam (near Stadium)
31 Decmber 2011 - Tesco Semenyih
7 January 2012 - Tesco Cheras
14 January 2012 - Tesco Setia Alam
21 January 2012 - Tesco @ Scott Garden
28 January 2012 - Tesco Extra Shah Alam (Bulatan Kayangan)
4 February 2012 - Tesco Extra Puchong
11 February 2012 - Tesco Extra Kajang

Application form available at:
AYS Sdn. Bhd.
http://www.ays.com.my/

Sri Kulai Facebook
https://www.facebook.com/pages/Sri-Kulai-microwavable-halal-frozen-ready-to-eat-meals/

Apa Kata Wanita Facebook
www.facebook.com/ApaKataWanitaZamzarina

**General conditon for participation - prepared food has to be in complete meal form, Halal, microwavable in line with the fusion theme.

**Audittion starts at 11:00am at each of the TESCO stores with final call for registration at 12:30pm. The weekly winner will be announced on site after the final public judging at around 3:00pm
 
 

AYS Sdn. Bhd. (Sri Kulai Manufacturer)
No.16 and 18, Jalan Tembaga SD5/2H,
Bandar Sri Damansara,
52200 Selangor.
Tel: 03-62721701 (Cik Zhu Rahman)

KAFE Sri Kualai - Ready To Eat Meal Station
  
KL City Walk @ Jalan P.Ramlee
 
 
 

Shot with Nikon D7000
I am Angeline (Yoga teacher, photographer and blogger). Thank you for reading my posts. My media coverage touches mostly on lifestyle events and focuses on happening scenes in Kuala Lumpur and Kota Kinabalu. I also write food reviews, travel and hotel reviews, KL clubbing reviews and product launches. My other interests include the movies, technology and photography. Subscribe to my facebook page. Contact me via my email at: angel_line78@hotmail.com
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