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Triple Launch; Carlsberg Malaysia Officially Launch New Carlsberg Packaging, Asahi Super Dry and Kota Kinabalu Jazz Festival

Monica Saturday, June 2, 2012 , , ,


As almost anyone reading this post already knows, May 31, 2012 marked a big day in East Malaysia as it is a day for the Triple Launch; Carlsberg Malaysia Officially Launch New Carlsberg Packaging, Asahi Super Dry and Kota Kinabalu Jazz Festival. The Triple Launch was held at the Sparks in Ming Garden Hotel and Residences.

Sparks Live
To top off each evening, get into party mood at Sparks with live performances from a Chinese powerhouse band and deejay with world class sound system for real clubbing experience.
Capacity: 100 persons
Operation Hours: 5:00pm to 1:00am (Monday to Thursday),
5:00pm to 2:00am (Friday, Saturday and eve of public holiday)

Ming Garden Hotel & Residences
Lorong Ming Garden, Jalan Coastal,
88000 Kota Kinabalu, Sabah, Malaysia
Telephone: +60 88 528 888
Facsimile: +60 88 528 889
 

Everydayfoodilove.co Team: Melisa, Monica and Angeline
Malaysia's most preferred beer brand, Carlsberg continue to excite consumers in East Malaysia by introducing a new, modern, contemporary packaging of Carlsberg big bottle in line with its global brand revamp after a year of proven success amongst consumers in Peninsular Malaysia. "Embracing the new brand tagline of ' That Calls for a Carlsberg', the new logo and feel of Carlsberg is well-accepted by consumers of all ages, and boost sales to the big bottle packaging significantly," said Soren Ravn, Managing Director of Carlsberg Malaysia in his opening remark.

Monica sipping the Asahi beer

Mr.Soren Ravn, Managing Director of Carlsberg and Kenneth Soh (right) from Luen Heng, sole distributor 
The new packaging on its Quart and Profile bottles will see the Carlsberg brand embossed on the bottle, with a new neck-shape label, all of which presents Carlsberg in a very appealing manner. While the content size and Carlsberg's great taste will remain untouched, the new packaging is expected to be more appealing to a wider, more modern audience while at the same time delivering a far more iconic and consistent look and feel to all Carlsberg's packaging.

Breaking the Carlsberg Ice Sculpture
 
In Malaysia, Carlsberg has enjoyed tremendous success, winning in both brand recognition and brand preference. Carlsberg has been continuously voted as the #1 beer brand in Malaysia by bodies such as Putra Brand Awards and Reader’s Digest Most Trust Brand Awards.
 
In line with the brewer's growth in premium beer segment, Carlsberg Malaysia added Asahi Super Dry , the No.1 Japanese beer around the world to its growing portfolio credentials. Brewed in a unique Karakuchi style (using a special yeast strains), Asahi Super Dry gives a clean, crisp and refreshing taste with no bitterness.
 
Following a recent agreement signing with Asahi Breweries Ltd. (ABL), Carlsberg Malaysia is now awarded with the rights to locally manufacture, sell and distribute Asahi Super Dry locally at Carlsberg Malaysia's brewery in Shah Alam.
 

Login to find out more about KK Jazz Festival http://kkjazzfest.com
During the launch, Carlsberg also announced its continued partnership with the highly anticipated Kota Kinabalu Jazz Festival (KKJF) as the official beer sponsor for the 3rd consecutive years. The KKJF President, Mr. Jack Ong was present to mark the launch of the music festival together with MD Soren.
 

Mr.Soren Ravn and Mr. Jack Ong
Login to find out more about KK Jazz Festival http://kkjazzfest.com
Tickets for 6th KK Jazz Festival 2012 are now AVAILABLE at:
1. Party Play Lifestyle Cafe, Lintas
2. Playground, City Mall
3. Firefly Bar and Grill, KK Times Square
4. Jarrod and Rawlins, KK Times Square
5. The Chocolate Factory, KK Times Square
6. Texas Grill Restaurant & Bar, Segama
7. Hotel Sixty3, Gaya St.
8. BB Cafe, Gaya St.
 
Catch SIA Fuze, SIA Funkyard, Ten Thirty Jazz and Meteor Crates for the 2nd group of the Sabah Jazz Talent Search 2012 happening this week on 3rd June 2012, Sunday at Party Play Lifestyle Cafe, Lintas !!!!! Come support and join us for a sunday night jazz competition
Login to find out more about KK Jazz Festival http://kkjazzfest.com
 
At the launch, guests were treated to a mix of fun ranging from the Carlsberg Ice Sculpture to reveal the quart bottle to the Asahi Super Dry electrifying dance performance. In addition, we were also given an exclusive opportunity to snap photographs with the newly launched Carlsberg and Asahi Super Dry Wall of Fame while enjoying the melodic tunes of jazz performances by ELIXIR.

Beat Box, Rap and Singing performance by Soren Ravn, M.D. of Carlsberg
 
 
 
 
Login to find out more about KK Jazz Festival http://kkjazzfest.com
 

MC for the Triple Launch

Kenneth Soh and Soren Ravn
 
 

Dance Performance for the Launch of Asahi
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Monica

Melisa

Angeline and Monica
 
An array of buffet dinner was served for invited guests and members of media

Kampung Style Fried Rice
 
Deep-fried Fish Fillet
 
 
Prawn Fritters
 
 
Chicken Drummets
 
 
Tacos
 
 
Cold Dishes
 

Sushi
 
Dessert
 
 
 

Ming Garden Hotel Reception area at Lobby
Ming Garden Hotel and Residences
Lorong Ming Garden, Jalan Coastal,
88000 Kota Kinabalu, Sabah, Malaysia
Telephone: +60 88 528 888
Facsimile: +60 88 528 889
Room rates start from RM268++
 
Rosewood Lounge
For a relaxing atmosphere, step into Rosewood Lounge and be serenaded by the soothing background music, perfect getaway from the busy outdoors of the city center.
Capacity: 70 persons
Operation Hours: 10:00am to 12:00 midnight
 
 

Melisa, Monica and Angeline
Everydayfoodilove.co/ Foodloh.com: Thank you for reading our posts. Our media coverage touches mostly on lifestyle events and focuses on happening scenes in Kuala Lumpur and Kota Kinabalu. We also write food reviews, travel and hotel reviews, KL clubbing reviews and product launches. Our other interests include the movies, technology and photography. Subscribe to our facebook page. Contact me via my email at: angel_line78@hotmail.com or monicaong@hotmail.com Best Blogger Tips

1 comments:

Vibrantkitty said...

Hello, nice coverage. I was there too as a blogger with my mini camera.

Here my version: http://bit.ly/KmmrLa

 
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