Hennessy V.S.O.P. New Bottle
Hennessy V.S.O.P Cognac, the legend of Hennessy V.S.O.P. began on 7 October 1817, when the future King George IV of England asked the great French cognac House to supply him with a special cognac described in the records with the words “Very Superior Old Pale”. This cognac’s personality has gone unchanged for nearly two centuries. Under the stewardship of Hennessy’s cellar master, the Tasting Committee hands down the secrets of selection, ageing and blending, as can be seen in the use, for maturation, of oak barrels that have lost part of their tannin, so as to avoid giving the eau de vie excessively woody notes while providing an elegant expression. Naturally, such an iconic cognac should be presented in a bottle whose curves signify the elegance and generosity of its content, as well as its balance and exceptional harmony and designer Chris Bangle has been tasked with moving the design of the Hennessy V.S.O.P. bottle forward.
• The Hennessy V.S.O.P new carafe is his first masterpiece outside the automobile industry. For Hennessy V.S.O.P., the designer first sought to identify the cognac’s personality by delving into its history.
• For him, a product cannot be summed up by a function or an aesthetic: a product is living thing.
• “Designing for Hennessy gave me the same sensations as working on designs for fast BMWs or a great Rolls Royce. It is that experience of a unique emotion.”
• Slightly accentuated the curve in the side of the bottle, reinforcing the dynamic of its silhouette (by less than 1 millimetre).
• Inspired by the Hennessy V.S.O.P. bottle created in 1954, Chris Bangle choose to confirm this upward movement with a thicker base resembling a pedestal to distinguish the whole and stabilize it.
• Added a hollow bottom to the bottle to adapt it for handling.
• Lengthened the bottle’s neck and straightened its shoulders, stretching it vertically.
• The box that the bottle comes in has also benefited from this renewal, giving its edges over to a more modern vision: the sides have been refined so that all we see is the bottle, dramatised by photographer Adam Savitch.
• The “Superior” quality of the cognac is evoked by the liquid splash of V.S.O.P. on the back of the bottle, a reminder of the curves of an “S”.
• Lastly, one side of the box, called “Black Tie”, glorifies elegant purity on a black background decorated with a band of golden vine leaves, echoing the bottle’s label. This band is part of the heritage of the Hennessy V.S.O.P. box created in 1954, where it appeared in a red and gold version.
Hennessy V.S.O.P. Security Features – Key Changes
• A laser stamp for the 35-cl, 70-cl and 3-litre bottles and a hologram of increased complexity (now with new horizontal lines forming a grape cluster) seal the cap. The “Superior” quality of the cognac is evoked by the liquid splash of V.S.O.P. on the back of the bottle, a reminder of the curves of an “S”.
Hennessy V.S.O.P. Bottle Design Video