Tiger Beer to Make One Million Consumers Winners this Chinese New Year
This Chinese New Year (CNY), Tiger Beer is rewarding its discerning consumers with an Abundance of Prosperity for their continuous support and loyalty. Heineken Malaysia Berhad’s CNY campaign for the Year of Rooster, led by Asia’s iconic Tiger Beer, launched nationwide today will see over one million Malaysian consumers win cash and prizes worth a total of RM2 million.
In addition, when consumers purchase two big bottles of Heineken or Guinness in participating outlets, they will be given a “Match & Win” scratch card to put their luck to the test. Winning scratch cards will entitle the owner to an immediate redeemable RM2 rebate on their next purchase of a big bottle of Heineken or Guinness.
To add on to the celebration, Tiger Beer will be visiting selected outlets across Malaysia throughout January, bringing attractive promotions, live performances, exciting on-ground engagements, and games with cash and prizes.
Furthermore, consumers who pre-purchase dinner tables at these selected outlets nationwide will receive a specially created Tiger Yee Sang set. Created in conjunction with Tiger Beer’s street food campaign, Tiger STREATS, this exclusive, limited-edition Yee Sang will be sure to help you usher in the Lunar New Year in a prosperous fashion.
Meanwhile, consumers who seek to bring the celebrations home can visit supermarkets and hypermarkets, where they will discover exclusive CNY packaging on 24-can and 18-can packs of Tiger Beer. The special 18-can packs will be available at selected Giant and Aeon stores throughout Malaysia, which includes 2 packets of exclusive Tiger CNY ang-pow – perfect for sharing the abundance of prosperity with family and friends this Lunar New Year.
https://www.facebook.com/TigerBeerMY. These promotions are only open to non-Muslim Malaysians who are 18 years old and above.
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