Tiger Beer Challenges you to a quest to uncage different Street Flavours the country has to offer
In a country strong with a diverse range of culture and heritage, Malaysians are spoilt for choice when it comes to food. Just name a cuisine and we bet you, you will find it here. Throw a stone anywhere in Malaysia and it is bound to hit an eatery; guaranteed. But question is, will it land in an unusual place that serves up great tasting street food?
Tiger Bites Media ConvoyThose in Penang will boast that they have best char kuey teow and assam laksa, or those in Ipoh will tell you their hor fun is the best. However, Tiger Beer believes that there are hidden gems not known to the masses and is challenging foodies to uncage the secret street food havens throughout Malaysia in a campaign called, Tiger Bites.
Tiger Bites Convoy sponsored by Volkswagen MalaysiaTo get the ball rolling, Tiger Beer invited a slew of media to join an 18-car convoy on a two-day street food trail to Ipoh and Penang for an unconventional gastronomic experience.
Jessie Chuah, Marketing Manager of Tiger BeerTiger Beer marketing manager Jessie Chuah in her welcome note said, “I think it’s safe to say that street food is a big part of Malaysian culture, whether in the big cities or smaller towns. We all have our favourite spots but there are so much more out there yet to be discovered hence this new initiative we like to call Tiger Bites.
Opening Performance at Tiger Char Koay Teow“Through this campaign, we urge foodies to embark on a food hunt to uncage street flavours and share it with fellow Malaysians through a little contest we’ve also put together in conjunction. We are certain this campaign will appeal to all food lovers.
Tiger Char Koay Teow
Breakfast in BedWhile the members of the media got a taste of what’s to come, fellow Malaysians can participate in the campaign by creating a trail for others to follow as they uncover hidden food gems through a microsite. All they have to do is to sign up and start dropping pins along their way. Their efforts will be rewarded as exciting prizes await those that participate in this seven-week long contest.
First stop for some curry noodle at Woh Heng14 sets of GoPro, phone lens and selfie tripod will be given to participants with the best street food post on Instagram or pin dropped via microsite. At the end of the contest period, one participant who put together the best street food trail (which combines the most number of pins dropped and the longest trail in kilometers) will be rewarded with an all-expense paid trip to Taiwan for two where more great street flavours await.
Penang's Apong Guan
Curry Noodle at Who Heng
Ke Ai (Cutie) Pork Floss
Pitt Street Koay Teow Th'ng
Koay Teow Th'ng at Pitt Street Koay Teow Th'ng
Nasi Lemak Goreng
Loh Bak at Kafe Ping Hooi
Bak Kut Teh at Old Green House
Grilled Fish at Old Green House
Winners of Tiger Bites Media Convoy contestThe excitement does not end there. In celebration of this new campaign, Tiger Bites will throw an exclusive festival filled with the finest street food with ice cold Tiger Beers as accompaniment. Sounds appetising? For exclusive invites, create your food trail and start dropping pins today.
For more information on Tiger Bites, log on to www.tigerbites.com.my
Crowd at Seapark's Flying Wanton Mee
ROARING SINCE 1932
A bold lager, born and brewed in the heart of Asia through our tropical lagering process. Tiger’s uniquely refreshing and full-bodied flavor is enjoyed in more than 70 countries, winning us friends and awards the world over.
The brand received its first award in 1939, beginning its journey as an Award Winning beer on an international stage. The recognition of its product excellence catapulted Tiger's internationalization in the early 1990s, with over 50 international awards and accolades to date. It is now known as a symbol of contemporary international Asia, enjoyed by discerning drinkers in every corner of the globe spanning across Asia with growing popularity in western markets such as, Europe, USA and Australasia amongst others.
A true Asian beer at heart, the brand wants to show the world what Asia has to offer. Over the years, Tiger has received more acclaim from the world's leading newspapers and journals than most other beers. For example, the Washington Magazine, in a blind taste-test involving several hundred brands, unreservedly voted Tiger "positively the best beer in the world". Tiger has also accumulated over 50 accolades, awards and distinctions. Some of the more notable awards include a Gold medal in the International-Style Lager at the World Beer Cup 2010 and a Gold Medal for the International Golden Lagers category at the BrewNZ Awards in 2011. Each year from 2004 to 2006, Tiger was named a UK Cool Brand Leader. The recognition reaffirmed Tiger's popularity and was given only to the coolest brands in the UK.
GAB with its portfolio of iconic international brands, is the leading brewer in Malaysia. GAB brews, markets and distributes:
• World-acclaimed iconic Asian beer TIGER BEER, and its doubly refreshing variant TIGER RADLER;
• The World’s No. 1 stout GUINNESS;
• The World’s No. 1 international premium beer HEINEKEN;
• The all-time local favourite ANCHOR SMOOTH and its strong beer variant ANCHOR STRONG;
• The premium Irish ale KILKENNY;
• The Real Shandy ANGLIA;
GAB also produces the wholesome, premium quality non-alcoholic MALTA. GAB’s brand portfolio also includes the World’s No. 1 cider STRONGBOW, the No. 1 German wheat beer PAULANER, Japan’s No. 1 100% malt beer KIRIN ICHIBAN, the World’s No. 1 Ready-To-Drink alcoholic beverage SMIRNOFF ICE and the award-winning double fermented Belgian craft beer AFFLIGEM.
Listed on the Main Market of Bursa Malaysia, GAB’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is a joint venture company whose ultimate owners are Diageo PLC, a company incorporated in England and Wales, and Heineken Asia Pacific Pte. Ltd., a company incorporated in Singapore, which in turn is also a subsidiary of Heineken NV. Guinness Anchor Marketing Sdn Bhd is a 100% owned subsidiary of GAB.
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