18 AWARDS AND COUNTING! GAB bagged a gold and silver at the recent Putra Brand Awards and Heineken was inducted into the Putra Brand Icon hall of fame.
It was a night of celebration for Guinness Anchor Berhad (GAB) as the brewery took home three awards at the Putra Brand Awards held at Majestic Hotel. Heineken received a gold, and Tiger Beer garnered a silver in the Beverage-Alcoholic category, bringing GAB’s total tally from the prestigious awards ceremony to 18 wins over six years. To further solidify GAB’s victory, Heineken was inducted into the Putra Brand Icon Hall of Fame for winning its fourth consecutive gold award.
Hans Essaadi, Managing Director of Guinness Anchor Berhad said, “At the heart of GAB is our portfolio of world-renowned brands. However, with our consumer base being so diverse and evolving so quickly, we constantly up our game by expanding our portfolio to maximise opportunities.
“We now have 14 products in our portfolio; one that will continue to grow. GAB has made significant investments in numerous brand building campaigns, and it looks like they’ve paid off as we continue to win multiple awards. We appreciate these victories and they are particularly meaningful as they are measured by consumer preference in Malaysia.”
GAB’s core brands have certainly come a long way since they were launched in Malaysia. Today, apart from having iconic status; they have also come to be known for being host to world-class marketing campaigns.
During the recent Cannes Lions Festival of Creativity, Heineken was awarded the 2015 Creative Marketer of the Year. The accolade recognises companies who have distinguished themselves by inspiring innovative, global marketing of their products and who embrace and encourage creativity in their brand communications. With Heineken acquiring a feather in its cap on the local front with the recent coup at the Putra Brand Awards, this proved that the combination of passion for quality and constant drive for progress is shared by millions of fans throughout the world.
For more information of GAB, log on to www.gab.com.my
GAB with its portfolio of iconic international brands, is the leading brewer in Malaysia. GAB brews, markets and distributes:
• World-acclaimed iconic Asian beer TIGER BEER, and its doubly refreshing variant TIGER RADLER;
• The World’s No. 1 stout GUINNESS;
• The World’s No. 1 international premium beer HEINEKEN;
• The all-time local favourite ANCHOR SMOOTH and its strong beer variant ANCHOR STRONG;
• The premium Irish ale KILKENNY;
• The Real Shandy ANGLIA;
GAB also produces the wholesome, premium quality non-alcoholic MALTA. GAB’s brand portfolio also includes the World’s No. 1 cider STRONGBOW, the No. 1 German wheat beer PAULANER, Japan’s No. 1 100% malt beer KIRIN ICHIBAN, the World’s No. 1 Ready-To-Drink alcoholic beverage SMIRNOFF ICE and the award-winning double fermented Belgian craft beer AFFLIGEM.
Listed on the Main Market of Bursa Malaysia, GAB’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is a joint venture company whose ultimate owners are Diageo PLC, a company incorporated in England and Wales, and Heineken Asia Pacific Pte. Ltd., a company incorporated in Singapore, which in turn is also a subsidiary of Heineken NV. Guinness Anchor Marketing Sdn Bhd is a 100% owned subsidiary of GAB.
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