The Heartland Group, a consortium of apple growers in New Zealand have created the world’s first commercially viable single strain apple juice made from its signature eve™ apples. eve™ Juice made its global debut in Malaysia recently at Jason’s Food Hall, Bangsar Shopping Complex. The pure, no-preservatives, no-added sugar, cloudy apple juice which is available in one-litre glass carafes is exclusive to the GCH Retail Group in Malaysia namely Jasons Food Hall, Mercato and Cold Storage. Single strain apple juice is superior as it allows the natural flavour to remain largely unchanged and preserves the taste and the aroma of the apple. In contrast, multiple-variety apple juices usually require sugar and the use of other additives to stabilise the taste.
(left-right) Mr Brendon Osborn, General Manager of Heartland Fruit New Zealand, Matt Ritchie, New Zealand Trade Commissioner, NZTE, Mie Shareen, Store Manager Jasons Food Hall, BSC, Charles Van Coller, Operations Manager, Mercato and Jasons Food Hall
The guest of honour at the launch of eve™ Juice, New Zealand Trade Commissioner, Mr Matt Ritchie emphasized the growing demand for natural, honest products that New Zealand is renowned for. “Research in New Zealand reveals that consumers are moving towards natural additive-free products, and are willing to pay a higher price for a quality product. Our apples, much like our other fruits are sought after globally for its superior quality and this comes essentially from the earth, climate and environment they are cultivated in, and of course, the methods passed down through generations.”
Marking the launch of eve Juice, from l-r, Mr Matt Ritchie, New Zealand Trade Commissioner, Mr Charles Van Coller, Operations Manager, Mercato and Jasons Food Hall, Mr Brendon Osborn, General Manager of Heartland Fruit New Zealand, Mr Mie Shareen, Store Manager Jasons Food Hall
Eve apple sandwiches
Andora Fredericks/Syasya Lourdes
C33-5-7, Jaya One, Section 13, Petaling Jaya
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