Sushi Tei @ NU Sentral

Dining in one of my favourite Japanese chain restaurant in Malaysia "Sushi Tei", this time with Worthy Book voucher which I get a free Salmon Sashimi (5pcs). Sushi Tei has never failed to keep me satisfied with their quality and affordable Japanese cuisine.

Sushi Tei @ Nu Sentral
Lot Nos.CC 06, 07, 08 Concourse Level,
Nu Sentral, Kuala Lumpur
Tel: 03- 7728 9299
Free Salmon Sashimi from Worthy Book voucher
Salmon Sashimi Free using Worthy Book Voucher
Yasai Itame, RM7.80
Assorted vegetables stir-fried in Japanese home-cooking style is a simple yet healthy and tasty dish.
Chicken Katsu, RM12.80
Perfectly deep fried tender and juicy chicken, crispy on the outside, good!
Dashimaki Tamago, RM4.20
One of my favourite eggs, cheap and yummy.
Salmon Belly Soup, RM13.80
Salmon Belly Soup with a savoury and mild miso flavour which wasn't too rich and goes perfectly with sliced salmon belly, mushroom, tofu, seaweed and scallion as accompaniments.
Chicken Katsu Don, RM13.80
Chicken Katsu Don is a Japanese rice bowl dish, in which battered fried chicken, egg, sliced scallion, and other ingredients are all simmered together in a sauce and then served on top of a large bowl of rice. It is a delicate dish that really suited my taste buds.
Worthy Book is a Malaysian coupon-book brand held by Worthy Media, a professional marketing solution firm which is currently based in Kuala Lumpur, Malaysia.

Worthy Book was released at September 2010 by Han Jia and Ken Kho. The voucher booklet offers discounts, offers and unattractive perks on dining, entertainment, health, beauty services and retail. Worthy Book is now serving a growing number of over 250 popular merchant brands in Malaysia. Some examples are Kenny Rogers, Guardian, The Body Shop, Zalora, SOTHYS, Sushi Tei, myTeksi and many more.

Its focus on corporate social responsibility from its initial stage has also received praise from non-governmental organizations such as National Kidney Foundation in Malaysia,[1] SPCA Malaysia and AIESEC.

Since its incorporation, the story of Worthy Book has attracted media coverage such as BFM 89.9, the Sun (Malaysia), the Malay Mail, Bernama TV, The Star (Malaysia) and others.

Worthy Book was released by Han Jia and Ken Kho in September 2010. Han Jia is an Oxford University alumnus with a Masters of Engineering, Economics and Management. Prior to the co-founding of Worthy Book, Han Jia has had internships with various organizations such as Deloitte, Buro Happold and Oxfordshire County Council.

Jia's achievement with Worthy Book also won him a place in Prestige Top 40 under 40. Alongside Han Jia is his brother and co-founder Ken Kho. Ken is a graduate from Imperial College London with a Masters in Engineering, Civil Engineering.

Ken served as Marketing and Communications Manager for 5 years at a leading Asia Pacific IT conglomerate, governing a re-seller network of over 400 across Malaysia, Thailand, Brunei, Singapore and China before leaving his corporate job and founded Worthy Book with his brother Han Jia.

Office and team
Worthy Book's office is located at Northpoint Offices, Mid Valley City, Kuala Lumpur.
The team boasts a number of employees.

Nowadays, their coupon book can be found on the shelves of bookstores in Klang Valley such as Borders, Books Kinokuniya, MPH, Times Bookstore, and Popular. Worthy Book also distributes their voucher booklets via their online store, consumers can order the booklets and it will be delivered to them via Pos Laju.

Recently, during March 2015, Worthy Book has also partnered with 7-Eleven and started distributing their voucher booklets.

Its business model is similar to that of magazines whereby merchants pay for advertisement and readers pay for subscription.

The book is designed in a way to cross between a shopping directory guide, write-up reviews and coupon offers. Each merchant brand is typically given a page of introductory description (price range, outlet addresses, editorial tips, “3 Must-Try” bestseller recommendations and so on) along with a page of 4 or 5 offer coupons.

One of its key selling points to merchants is that unlike other print media, whose readers may only care to browse through the advertisements once, their readers see clients’ advertisements throughout the year in order to redeem the deals. Furthermore, their coupons are categorized according to malls for customers’ convenience.

In addition, Worthy Book allows for long-term marketing to garner supporters while online coupons bank on short-term marketing to gain a rise in sales. The coupons in Worthy Book are mostly valid for one year while online coupons will normally expire in three months.

From 2012 onward, the team behind Worthy Book decided to produce dedicated versions of the voucher booklet publication series for targeted niche audiences such as FnB edition and Ladies edition. Its 2013 Ladies Edition received favorable rating by on Yahoo! News.

Worthy Book™ FnB Edition 2014 – 2015 is a food guide + voucher booklet that gives you RM '000s worth of meal discounts, deals and even freebies at some of Malaysia’s most popular FnB eateries – ideal for your family, friends, colleagues and loved ones!
In a nutshell,

Features 44 brands of restaurants and FnB franchises in Klang Valley and other states.
Total 175+ FnB vouchers in book, worth RM'000s!
Comes with editor reviews, 3 “Must Try” recommendations, outlet contact details, food pictures, opening hours, Wi-Fi etc
All vouchers valid until 31 August 2015 (except 2 pieces of Kim Gary vouchers, 30 April 2015)

Type of vouchers include:
50% OFF
And many other DISCOUNTS! Thank you for reading our posts. Our team media coverage touches mostly on lifestyle events and focuses on happening scenes in Kuala Lumpur and Kota Kinabalu. Invite us for food reviews, travel and hotel reviews, KL clubbing reviews and product launches. Our other interests include the movies, technology and photography. Subscribe to my facebook page. Contact us via my email at: [email protected] or [email protected]


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