Fonterra Foodservices Malaysia is embarking on new initiative called Anchor Say Cheese campaign to get more people to experience its best selling Anchor Cream Cheese through exclusive edition Anchor branded dessert creations. The innovative approach might possibly the first initiative of its amongst retail brands and it is the world first Anchor-branded Dessert Creation.

The delectable cream cheese indulgences included Kaizen Chizu Tart, Winter Magma and Karui Snow Cake and were created by Fonterra's own in house patisserie chefs using Anchor Cream Cheese and other Anchor products such as Anchor Cream, Anchor Butter and Anchor Cheese Slices. Its divine creamy goodness and taste will leave desserts lovers craving for more.
Kicking off the Anchor Say Cheese Campaign at RT Pastry recently, Linda Tan, Head of Fonterra Foodservices, said that the campaign would allow consumers to have a taste of signature desserts featuring Anchor products exclusively. "Through this initiative, we wanted more people to get a taste of scrumptious desserts made mainly of Anchor products with the Anchor Cream Cheese as the key ingredients. What you'll get is a consistent taste of quality that Anchor is renowned for," she said.
The signature desserts took months to create and to perfect. They favourites in line with current world dessert trends whereby Korean and Japanese inspired desserts are all the rave. Some of the desserts feature a dash of sea salt to bring out the creaminess of Anchor Cream Cheese. The Kaizen Chizu Tart in particular, is a sea salt cream tart with a rich cream filling, topped with melted sliced cheese. the distinct taste of sea salt complements the tart's luscious cheese flavour.
Chocolate lovers will especially savour the Winter Magma, which is a melt in your mouth chocolate soufflé. I has a cream cheese centre and simply divine. The Karui Snow Cake on the other hand, is fruity and fresh. Topped with a buttery almond crumble, petit vanilla chiffon cake is light and delicate with mango passion cream cheese filling.
These cream cheese indulgences are available at selected bakery partners throughout Malaysia from now until the end of October 2015. They are sold in boxes of two's and four's. The box of two's contain Kaizen Chizu Tart, priced from RM11.00 per box, and the box of four's, contain two Karui Snow Cake and two Winter Magma, priced from RM18.00 per box. The pricing varies by bakery.

In the Klang Valley, the signature desserts can be found at all RT Pastry House outlets. The campaign has also gone live concurrently at Fonterra Foodservices' different bakery partners throughout Malaysia, namely at Yeast Pastry in Malacca, Happy Angel in Ipoh, Happy Chef Bakery in Sarawak, Port View Euro Bakery in Sabah and Bread History in Penang. SDS Bakery in Johor Bahru and Fung Seng in Muar will start this campaign by September 15th 2015. Each bakery will reproduce the recipes with their own signature style, sold in specially made Anchor packaging.

Desserts connoisseurs are definitely in for a treat as they can embark on a dessert trail to taste the unique twists to these Anchor desserts across Malaysia.
RT Cafe
B5-G, Jalan SS15/4D,
47500 Subang Jaya, Selangor.
Must try this at RT Cafe!!!
A combination of three types of cheese together with our homemade salsa sauce on Nachos will definitely bring you to another level of satisfaction! Best matching with our soda drinks!
Lemon Fizz, RM13.55 (One of RT Cafe best seller)
RT Pastry - Best Seller pastries! Thank you for reading our posts. Our team media coverage touches mostly on lifestyle events and focuses on happening scenes in Kuala Lumpur and Kota Kinabalu. Invite us for food reviews, travel and hotel reviews, KL clubbing reviews and product launches. Our other interests include the movies, technology and photography. Subscribe to my facebook page. Contact us via my email at: [email protected] or [email protected]


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