Tiger FC fans to pitch their way to the UK - A new contest revealed by Tiger FC will send fans to experience football at where it all began.

Tiger FC did not disappoint when it said it had something epic to reveal to its fans at their second Big Away Game yesterday. Prior to the event, the footie fan club hinted that the news will present “something epic and something football aficionados will definitely cheer for”. Well, cheer they did. Called The Real Pitch, the contest requires fans to pitch to Tiger FC why they should be the chosen one for the all-expense paid, once-in-a-lifetime trip to the United Kingdom. The grand prize rewards fans with a 5D/4N trip to London with one stadium match, and a pub match viewing experience. Tiger Beer marketing manager Tai See Wai says, “There’s no denying that our fans here enjoy watching football as much as the next Brit. But the atmosphere here is so different from being in the thick of things, where the fans in the UK are at one with the players and fellow fans while Malaysian fans are so far removed from that ambiance.

The brand ambassadors are all geared up for Tiger FC Big Away Game at Laundry, The Curve.

“As such, we’d like to give our fans a first-hand experience at a true football viewing experience to be surrounded in the energy and be among UK supporters through The Real Pitch. It’s time to reward them with a gift that extends beyond the screenings. We look forward to seeing how fans will ‘Uncage Their Passion’ for football in this contest.”

Fans in attendance got an exclusive first look at the contest promotional video made by famous Malaysian YouTuber Joseph Germani, who was also present at the event. They were also given the opportunity to be a part of the first batch of entries.
Tiger FC calls for fans to Uncage Their Passion for football at their recent Big Away Game at Laundry, The Curve.

Fans have from today until on January 2nd, 2015 to pitch their entries to Tiger FC. All they need to do is create a 15-seconds video on how they would “UNCAGE THEIR PASSION FOR FOOTBALL” via Instagram and submit it by tagging @TigerBeerMy with the hashtags #TigerFC, #TheRealPitch and #UncageYourPassion. All properly tagged entries are linked automatically to Tiger FC’s The Real Pitch Facebook Tab on its Facebook page. Fans can also share their entries from the tab’s gallery, and challenge their friends to submit an entry themselves. A winner will be announced within a week from end of contest.

For more information on The Real Pitch, watch Germani’s video at https://www.youtube.com/watch?v=QDJKdJUFCYU or visit The Real Pitch tab on Tiger Beer’s Facebook page www.facebook.com/tigerbeermy today.
The Cheer Booth that takes pictures and videos of fans uncaging their passion for football was a hit with fans.

A fan tests out Tiger FC’s mobile web game, Trick Shot Pro, at Tiger FC Big Away Game held at Laundry, The Curve.
Fans give the new innovative platform, Gameday a shot, at Tiger FC Big Away Game held at Laundry, The Curve.
A fan tests out Tiger FC’s mobile web game, Trick Shot Pro, and mobile web application, Gameday, at Tiger FC Big Away Game held at Laundry, The Curve.
Fans show their support for Tiger FC, which is now in their 11th year as a football fan club, at its Big Away Game held at Laundry, The Curve.
Host Bernard Hiew.
Fans give the new innovative platform, Gameday a shot, at Tiger FC Big Away Game held at Laundry, The Curve.
The man who produced “The Real Pitch” contest promotional video for Tiger FC, Joseph Germani (in white T-shirt), was also in attendance.
Fans paying close attention to the exclusive preview of “The Real Pitch” promotional video aired during Tiger FC’s Big Away Game held at Laundry, The Curve.
YouTuber and producer of “The Real Pitch” promotional video Joseph Germani (2nd from left) stands with Tiger Beer’s senior brand manager Gwei Hway (3rd left) and marketing manager Tai See Wai after the announcement of the contest that sends a fan to the UK.
Gameday grand prize winner Siew Weng Kit (3rd right) walked away with a smartphone during Tiger FC Big Away Game held at Laundry on Dec 14. With him are Tiger Beer senior brand manager Gwei Hway (2nd right), second prize winner See Chih Wei (3rd left) who won a 42” LED TV, and Ione Tan Vi Lin (2nd left) who won a tablet.
About Tiger Beer
A bold lager, born and brewed in the heart of Asia through our tropical lagering process. Tiger’s uniquely refreshing and full-bodied flavor is enjoyed in more than 70 countries, winning us friends and awards the world over.

The brand received its first award in 1939, beginning its journey as an Award Winning beer on an international stage. The recognition of its product excellence catapulted Tiger's internationalization in the early 1990s, with over 50 international awards and accolades to date. It is now known as a symbol of contemporary international Asia, enjoyed by discerning drinkers in every corner of the globe spanning across Asia with growing popularity in western markets such as, Europe, USA and Australasia amongst others.

A true Asian beer at heart, the brand wants to show the world what Asia has to offer. Over the years, Tiger has received more acclaim from the world's leading newspapers and journals than most other beers. For example, the Washington Magazine, in a blind taste-test involving several hundred brands, unreservedly voted Tiger "positively the best beer in the world". Tiger has also accumulated over 50 accolades, awards and distinctions. Some of the more notable awards include a Gold medal in the International-Style Lager at the World Beer Cup 2010 and a Gold Medal for the International Golden Lagers category at the BrewNZ Awards in 2011. Each year from 2004 to 2006, Tiger was named a UK Cool Brand Leader. The recognition reaffirmed Tiger's popularity and was given only to the coolest brands in the UK.
About Guinness Anchor Berhad (GAB)
GAB with its portfolio of iconic international brands, is the leading brewer in Malaysia. GAB brews, markets and distributes:

World-acclaimed iconic Asian beer TIGER BEER, and its doubly refreshing variant TIGER RADLER;

The World’s No. 1 stout GUINNESS;
The World’s No. 1 international premium beer HEINEKEN;
The all-time local favourite ANCHOR SMOOTH and its strong beer variant ANCHOR STRONG;
The premium Irish ale KILKENNY;
The Real Shandy ANGLIA;

GAB also produces the wholesome, premium quality non-alcoholic MALTA. GAB’s brand portfolio also includes the World’s No. 1 cider STRONGBOW, the No. 1 German wheat beer PAULANER, Japan’s No. 1 100% malt beer KIRIN ICHIBAN, the World’s No. 1 Ready-To-Drink alcoholic beverage SMIRNOFF ICE and the award-winning double fermented Belgian craft beer AFFLIGEM.
Listed on the Main Market of Bursa Malaysia, GAB’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is a joint venture company whose ultimate owners are Diageo PLC, a company incorporated in England and Wales, and Heineken Asia Pacific Pte. Ltd., a company incorporated in Singapore, which in turn is also a subsidiary of Heineken NV. Guinness Anchor Marketing Sdn Bhd is a 100% owned subsidiary of GAB.

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