Founded by international celebrity Chef Rosalind Chan, the International Centre of Cake Artistry (ICCA) comes with a well-equipped retail outlet which forms the necessary venue showcasing essential items and ingredients related to all things primarily connected to cake decorating and baking. ICCA’s retail centre is the first largest one-stop shop that sells high quality, top-notch imported cake decorating tools, ingredients and all elements related to baking needs.

Featuring latest in cake decorating equipment and tools from England, USA, South America and South Africa, the retail store offers the most complete series in the line up of the renowned cake designing brand, Wilton. With years of experience in the world of cake decorating and baking, the retail outlet captures the attention of loyal customers and patrons with its array of fine cake decorating and designing tools and products.

Wisma ICCA spans over four floors. With its certification and authorization as the first South East Asian, Wilton Method Training hub, the retail store has enjoyed continuous sales margin.

The Asian craze towards desserts and cakes has led people from various walks of life like homemakers, professionals and pastry chefs to spend much time at the retail store, browsing through variety of colourful, unique display of tools, utensils and products involving cake decorating and designing.

From the very fascinating shelf of flavouring bottles to assortment of designing tools such as Spatulas, Small Rolling Pin, Cake Leveler, Fondant Smoother, Flower Nail, Practice Board, Piping Tips, Tip Cover, Tip Cleaning Brush, Bake-Even Strips and dessert stands, the retail store is a true one stop centre of an upcoming pastry chef or an amateur sugar artist.
The most attention seeking section would be the figurines display. This edible figurine comes in different size, shape, colour, action, posture and facial expression. The store also provides its customers an array of decorating and designing magazines and other publications, both local and foreign writings, ready to enthral its readers with some of the trendy, best kept secret methods of cake designing and pastry delicacies recipes.

Its workshops and training component classes are all bolstered with high-end, cutting edge designing tools and utensils, which are easily found at the retail store section.

ICCA is the exclusive Malaysia distributor for Wilton, Squires Kitchen and Satin Ice (USA) and Sugar Impressions brand products.

For further information, please contact 03‐6140‐8835 or visit Celebrity Chef Rosalind Chan official fan page at and ICCA official fan page at

About International Centre of Cake Artistry (ICCA)  Malaysia
Chef Rosalind Chan has furthered her passion with her debut entrepreneurial venture with the opening of the first ever authorized and certified Wilton Method Instruction Training Centre in Petaling Jaya, Malaysia in 2006 followed by a second outlet in 2007 at Sri Hartamas, Malaysia. Both training centres have a one of a kind retail outlet catering solely to this industry, offering the most up-to-date cake decorating materials and tools sourced internationally.  In December 2008, Rosalind opened and consolidated her centre into one largest cake decorating cum baking/training center and retail outlet in Malaysia spanning over 16,000 sq. ft over 4 floors.  This 16,000 sq. ft. site offers state of the art training facilities in terms of equipment and visual aids.  Her facility also offers the first ever one of its kind wedding consultation facility in Malaysia where it offers the bride and bridegroom to have an opportunity to see a full visual image of the wedding cake of their dreams using computer assisted technology. It is at this centre that you will get to attend courses by the very best and top cake decorators and sugarpaste artists from around the world.In 2008, her centre in Malaysia, International Centre of Cake Artistry received the “Rising Star Award” from Wilton Industries (USA). 

In 2010, her centre in Malaysia was inducted into the Distributor’s Hall of Fame in USA for their commitment to the Wilton Cake Decorating program in Asia.

Issued on behalf of Rosalind Chan and International Centre of Cake Artistry by Alice George Communication, C-13A-33A, Kompleks Rimbun Scott Garden, 289, Jalan Klang Lama, 58100 Kuala Lumpur, Malaysia. Tel: +603- 7971 2527  / Fax: +603 7972 3527. Website: . For further information, please contact Alice George at Alice George Communication at on mobile +6019 600 8157. Thank you for reading our posts. Our team media coverage touches mostly on lifestyle events and focuses on happening scenes in Kuala Lumpur and Kota Kinabalu. Invite us for food reviews, travel and hotel reviews, KL clubbing reviews and product launches. Our other interests include the movies, technology and photography. Subscribe to my facebook page. Contact us via my email at: [email protected] or [email protected] or [email protected]


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