McDonald’s Malaysia celebrates being Malaysian!
McDonald’s Malaysia celebrates being Malaysian! The global brand embraces its Malaysian nickname – Mekdi and introduces Nasi Lemak McD as part of its celebration. In celebration of Merdeka and Malaysia Day, McDonald’s Malaysia celebrated 37 years of being Malaysian by embracing its local nickname, Mekdi. The signage for Mekdi – which is the localised nickname for ‘McD’, short for McDonald’s – is now prominently displayed at McDonald’s Bukit Bintang restaurant, the very first McDonald’s to open its doors in Malaysia back in 1982.
Recognising the popularity of Nasi Lemak amongst Malaysians, McDonald’s Malaysia has also initiated a nationwide petition on Change.org to rally for Nasi Lemak to be officially recognised as the national dish of Malaysia, with a target of gathering 1 million signatures by Malaysia Day (16 September). To be part of this movement, head over to http://chng.it/LDfjGDJsQs.
McDonald’s Malaysia – Malaysian at Heart
Localised menu offerings: In addition to its core menu items, McDonald’s Malaysia continuosly introduces menu offerings that are distinctly Malaysian and appeals to local tastebuds, such as the latest Nasi Lemak McD and Extra Spicy Ayam Goreng McD. In fact, Malaysia was one of the first markets in the world to include Ayam Goreng in its menu. Local flavours are also infused in the dessert menu, such as the Cempedak McFlurry, Corn Pie, and Cendol Cone, all of which are currently available at McDonald’s restaurants nationwide.
Restaurants are backed by an all-Malaysian workforce*: McDonald’s Malaysia currently employs 14,000 Malaysians, and the company is committed to providing local employees with equal and quality opportunities for development, training, and career advancement at every level.
Local grassroots activities: McDonald’s restaurants nationwide give back to local communities by organising various initiatives such as meal donations to local charities, Teacher’s Day celebrations as well as flood relief efforts. In 2018 alone, McDonald’s Malaysia held more than 10,000 community engagements.
Melati added, “While McDonald’s is one of the most renowned global brands, McDonald’s Malaysia prides itself in being a Malaysian company at heart. Our business focuses on Malaysians and understanding their needs, whether through our menu items, charity efforts, or nurturing our talent.”
Nasi Lemak McD is now available in all McDonald’s Malaysia restaurants nationwide and will be a permanent item on McDonald’s menu, available 24 hours a day. The Nasi Lemak McD set is only RM5.99 during breakfast hours and is served with an Iced Milo. During regular hours, the set is priced at RM12.99 with 1 piece of Ayam Goreng McD and an Iced Lemon Tea, while it is RM15.99 for 2 pieces of Ayam Goreng McD and an Iced Lemon Tea.
* Note: These restaurants are those directly owned by Gerbang Alaf Restaurants Sdn Bhd.
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