AFC provides Singaporean foodies with a chance to showcase their culinary talents at a Christmas-themed cook-off event held as part of its latest online and on-ground initiative. Following the successful launch of the “AFC Foodie Face-Off” event in Malaysia earlier this year, the Asian Food Channel (AFC), part of the Scripps Networks family of lifestyle networks, plans to now bring this exciting event to Singapore. In celebration of the holiday season, AFC will provides Facebook fans in Singapore with a new and interactive platform to share their talents in the kitchen with fellow enthusiasts.

From Thursday, 24th of October to Thursday, 21st November 2013, local foodies who are passionate to share their signature recipes, can submit photos of their best home-made dishes on the AFC Facebook page, where fans and friends can subsequently vote for their favourite dish submissions. AFC judges will choose 20 finalists from the Top 50 most voted entries submitted; and 20 finalists will be chosen based on fan ‘Likes’, creativity, photography skills and dish presentation. Those chosen will be given one week to prepare before they go head-to-head at an exciting public cook-off held at local kitchen retailer and cooking school, TOTT Cooking Studio on Sunday, 1st December 2013. Also, the first 50 StarHub subscribers who submit an entry on the AFC Facebook page will receive a special AFC goodie bag courtesy of AFC and StarHub.
The 20 finalists will be required to prepare two of their best dishes with a ‘Christmas theme’ using a secret ingredient revealed to only to the Top 20, days before the on-ground event. Finalist’s dishes will be judged by much-loved AFC Celebrity Chef, Emmanuel Stroobant, host of AFC Original Production, 36 Ways to Live and honorary guest judge, ToTT Executive Chef, Clarence Chong. Criteria of judging will be based on creativity, plating, use of sponsor ingredients and overall taste.
Fans who are looking to participate in the cook-off can look forward to a range of exciting top prizes worth over S$3,000 (1st Prize); S$1,000 (2nd Prize); and S$500 (3rd Prize) - the top three prizes include cash, AFC merchandise and Nikon merchandise. Nikon Singapore will also be giving away a category prize for “Best Photography” on the day of the event worth S$249. (Prize breakdown available in Annex A).
The online portion of the initiative will be mainly driven through all AFC social media channels using strategic posts, and through the AFC official website (, using placed banner ads. All efforts will aim to reach out and create awareness for the database of over 1.3 million fans based around the region. Marketing of the initiative will also be supplemented through the official AFC website and online support from partners.
This initiative was created in partnership with SCS – Official Butter and Cheese Partner, ToTT– Official Venue Partner, Nikon Singapore Pte Ltd – Supporting Digital Imaging Partner and supported by Wine & Dine Magazine and StarHub Singapore.
Avid foodies looking to share their culinary skills with like-minded food lovers can visit the AFC Facebook page from Thursday, 24th October 2013 onwards to submit their entries!
For more information about the Asian Food Channel, please visit

For more information, please contact:
Paulene Lynch
Fulford Public Relations
Tel: +65 6324 2268
Mobile: +65 9057 4101

About Asian Food Channel
The Asian Food Channel (AFC) is the region’s first 24-hour food channel dedicated to airing the best food and lifestyle programming from around the region and the world.
Based in Singapore, AFC’s wide Asian distribution footprint covers twelve territories and 130 million viewers, on basic tiers of all the major pay TV platforms across Asia.
The channel leads the ratings in its territories, regularly achieving the #1 lifestyle channel in terms of popularity and loyalty. It has achieved a broad following from young teenage food lovers and empty nesters to trendy urban females and aspiring male chefs.
AFC’s online presence supports the channel with programme information, recipes and original content. As such AFC regularly executes 360 degree advertising and marketing campaigns and solutions for leading FMCG, Financial and Travel brands.
AFC broadcasts on:
- Astro Channel 703 (Malaysia and Brunei)
- StarHub Channel 435 (Singapore)
- First Media Digital 1 Channel 76 (Jakarta, Indonesia)
- TelkomVision Channel 116 or Channel 401 (Groovia TV) (Jakarta, Indonesia)
- Indovision Channel 240 (Jakarta, Indonesia)
- Aora TV Channel 318 (Jakarta, Indonesia)
- Nexmedia 210 (Jakarta, Indonesia)
- Topas TV Channel 302 (Jakarta, Indonesia)
- now TV Channel 527 (Hong Kong)
- Skycable Channel 22 (Philippines)
- Dream Satellite Channel 27 (Philippines)
- Cignal Channel 26 (Philippines)
- Univision Channel 84 (Mongolia)
- PPCTV Channel 22 (Wireless) or Channel 7 (Digital) (Cambodia)
- C-Skynet Channel 59 (China)
- CTH Channel 99 (Thailand)
- MOD Channel 90 (Taiwan)
- TV-ing (South Korea)
Please visit for more information.

AFC is a subsidiary of Scripps Networks Interactive.

About Scripps Network Interactive
Scripps Networks International is the global development arm of Scripps Networks Interactive, Inc. (NYSE: SNI) and the media lifestyle leader across the food, home and travel categories. Scripps Networks International operates Food Network and Travel Channel in Asia, the United Kingdom, Europe, the Middle East and Africa (EMEA), as well as the Asian Food Channel in Asia and Fine Living Network across EMEA. Scripps’ international business also has a significant presence in Canada, which includes HGTV Canada, DIY Network Canada and Food Network Canada. The division’s global offices are headquartered in New York City and Knoxville, Tennessee, with regional offices in Europe, Asia and Latin America.
Scripps Networks Interactive is the leading developer of high-profile, lifestyle-oriented content for many media platforms including television, digital, mobile and publishing. Our media portfolio of popular lifestyle brands - HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country (GAC) - connect with viewers to provide relevant ideas, information and solutions every day, everywhere.

About SCS
SCS Butter is one of the house brands under listed Auric Pacific Group Limited (APGL), which also owns popular brands such as Sunshine, Gourmet, and Buttercup. APGL also runs the Food Junction and Delifrance chains in Singapore.
Since 1905, SCS Butter has become a common fixture in kitchens around the island with its creamy, rich and buttery taste. SCS Butter is 100% pure and creamy in texture. Its unwavering promise to consistently deliver only the best even after a century, is the reason why it remains the most sought after butter brand for cooks and bakers alike. SCS is not just a synonym for butter, it is also a synonym for quality. All SCS products are produced and manufactured in Australia, and is the number 1 trusted butter brand in Singapore.
To continue offering the goodness of premium quality dairy products to consumers, SCS has gone on to successfully launch a range of other dairy products such as SCS Spreadable Butter, SCS Cheese Slices, and SCS Cream Cheese.

About ToTT
ToTT Store is a 36,000 sqf kitchen wonderland comprising of a bistro, two cooking studios, a Bake&Go counter, gourmet grocery store, and retail space that carries exclusive merchandise. Inspired by foodservice professionals, ToTT will fuel your aspirations in cooking, baking or hosting with the many specially selected Tools Of The Trade at manufacturer-direct prices.
An ideal family hangout, kids can enjoy a fuss-free Bake&Go session or take cooking lessons at the Cooking Studio! The state-of-the-art demo and hands-on cooking studios are also perfect for private events. Visit for more information.

About Nikon
Nikon Corporation was founded in 1917 and its philosophy is “Trustworthiness and Creativity”. As a globally renowned brand and a dedicated camera manufacturer for imaging products, Nikon is committed to carrying on its strong legacy of photographic leadership, to continue enriching people’s photography experience and excellence. Nikon combines innovation and dedication in the continuous advancement of quality imaging products, providing the world with high quality imaging equipment for all ages, hobbyists or professionals alike. With the slogan “at the heart of the image”, Nikon believes in giving each person the opportunity and ability to fully experience the joys of photography, whether it be to express an idea, convey a message or to simply capture beauty and priceless memories. For more information, please visit

Annex A: Prize Breakdown
1st Prize:
S$2,000 + AFC hamper + Pink Nikon 1 J1 D-zoom Kit (with 1 Nikkor VR 10-30mm and VR 30-110mm lens): S$1,059
2nd Prize:
S$300 + AFC hamper + COOLPIX P7100 (worth S$749)
3rd prize:
S$200 + AFC hamper + COOLPIX P310 (worth S$399)
Category Sponsorship (Best Photography)
COOLPIX S6300 (worth S$249) Thank you for reading our posts. Our team media coverage touches mostly on lifestyle events and focuses on happening scenes in Kuala Lumpur and Kota Kinabalu. Invite us for food reviews, travel and hotel reviews, KL clubbing reviews and product launches. Our other interests include the movies, technology and photography. Subscribe to my facebook page. Contact us via my email at: [email protected] or [email protected]


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