WHEN YOU DRIVE, NEVER DRINK Heineken Malaysia Berhad Advocates Responsible Consumption
Heineken Malaysia Berhad (HEINEKEN Malaysia) today reaffirmed its commitment towards advocating responsible consumption. As a responsible and progressive brewer with a history dating back to 1965 in the country, HEINEKEN Malaysia has always been leading the effort in engaging and educating its customers and consumers on enjoying beers and ciders responsibly.
Locally, HEINEKEN Malaysia has invested RM7.3 million since 2010 on various initiatives to create awareness amongst consumers. Through its ‘Drink Sensibly’ and ‘Enjoy Responsibly’ platforms, over RM5.3 million have been invested into outreach and education campaigns through brand and corporate communications, on-ground events, as well as digital campaigns including the annual year-end festive period awareness drive. As part of these programmes, consumers are educated on the importance of moderation and are encouraged to use alternative modes of transportation including e-hailing to go home safely.
HEINEKEN Malaysia employees are educated on responsible consumption guidelines, and act as advocates for responsible consumption. Employees are briefed on company alcohol policy, road rules and regulations, and the dangers of driving whilst under the influence of alcohol. We strongly encourage our employees to practice ‘When You Drive, Never Drink’. Non-compliance against the Company’s policies will result in disciplinary actions including dismissals.