Lipton Brews Quality Connections Among Malaysians With New #KawBersama Campaign
Lipton is back once again to bring Malaysians closer to each other, one cup of tea at a time. In this modern day and age, we tend to get caught up in our fast-paced lives, with the advancement of technology limiting all daily communications within the constraints of our mobile screens, resulting in real-life connections being sidelined.
These global and local findings led to Lipton's latest campaign, #KawBersama, which aims to encourage Malaysians to foster strong bonds over a strong-tasting cup of tea. Tea time is a tradition that has been practiced from generation to generation in Malaysia, and every family has their own unique rituals surrounding tea time, making it the perfect time to build quality connections.
The campaign kicked off earlier this year with popular Malaysian superstar Amyra Rosli in a series of commercials that saw the actress working with her husband and mother respectively to bring the message of #KawBersama to life. “We were very excited to work with Amyra Rosli as we feel that she is the perfect representation of a modern working parent, and together with her family, truly exemplifies the values that Lipton believes in,” continued Andreana.
Lipton Potbags are available for sale at all major hypermarkets and supermarkets in Malaysia.
*The survey report can be found online at: https://datareportal.com/reports/digital-2019-global-digital-overview
For more information on Lipton and #KawBersama updates, check out https://www.facebook.com/LiptonMalaysia/
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Sir Thomas Lipton founded Lipton in 1871 to deliver the best quality tea for the ultimate experience. Lipton Yellow Label pioneered this dream with the finest international blends from Ceylon and Kenya giving Lipton tea its signature aroma and taste. Since then, Lipton has delivered great innovations bringing vitality and natural goodness into people’s lives.
Lipton renowned as the World’s NO.1 Tea Brand continues to push the boundaries and thus begins embarking on a journey to give tea an exciting twist to brighten every occasion with a cup a refreshingly delicious Lipton Tea!