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The World of Kilkenny®: A taste of Ireland’s finest

Angeline Friday, July 26, 2013 , , , ,


Kilkenny®, Ireland’s premium Ale is renowned for its authenticity and classy yet understated qualities. This inclination was certainly reflected in its first and exclusive event on 19 July 2013 at The Bee, Publika themed “Experience the World of Kilkenny”. Guests were taken on a journey of all things Kilkenny®, from its 300 years of heritage, attention to brewing perfection and the artistry that makes even the savviest of beer connoisseurs appreciate every sip of this fine Irish ale.

9718 - Chew Lee Min, Marketing Manager of Diageo Brand at GAB making her opening remarks and welcoming guests to the premier Kilkenny event

Chew Lee Min, Marketing Manager of GAB said: "Brands that have endured centuries have enduring value. You will find that Consumers are loyal to tried-and-tested brands that have remained constant and aren't fleeting or going to disappear when hard times come. Kilkenny® is one of those brands. It is one of Ireland's oldest brands and it wears that heritage proudly".

The highlight of the night was a special performance by Loong Bee, a renowned sand artist and story teller, who showcased the Kilkenny® brand in a way like never before. With his artistic strokes, graceful hand movements and only using sand as his tool, Loong Bee brought guests through the journey of Kilkenny® and mesmerized the crowd.

Also a crowd gripping feature of the night was the Masterclass experience which showcased what makes Kilkenny the crème de la crème in the world of Ale’s; from the different taste notes that you savour in every pint, to the rituals and art behind every perfectly poured pint of Kilkenny®. To top it off, guests were treated to a sumptuous array of food, carefully prepared to complement this fine Irish ale.

300 Years of Brewing Legacy
Kilkenny® is exceptional Irish ale brewed by monks using natural ingredients and water from the St Francis Well. This fine Ale is older than even some countries, with a brewing heritage dating back to the 14th century in Ireland’s oldest operating brewery, St Francis Abbey.
9732 - The "Classroom" setting where guests were eager to experience all things Kilkenny
9670 - (From L to R) Kilkenny lovers, Timothy Tiah, Suanie and Michael Cheang are all smiles at the event
9839 - Guests even had their sense of smell tantalised at the Sensory Station headed by Timothy from GAB Professional Solutions
9948 - A toast, to the crème de la crème of ales, Kilkenny
MasterClass1 - Ben Ng from GAB Professional Solutions brought guests through the world of Kilkenny at the Kilkenny Master Class Experience
MasterClass2 - Captions same as above
MasterClass3 - Perfection in every sip, guests were taken on a taste test during the session
MasterClass4 - Kilkenny specially prepared in a lower temperature bringing out the subtle taste notes of ale during the Master Class Experience
SandArtist1 - Renowned sand artist, Loong Bee telling guests the Kilkenny story with his only tool, sand
SandArtist4 - Kilkenny, the crème de la crème of ales.
 
 
 
5574 - Ben Ng from GAB Professional Solutions showcasing how to get the most indulgent dining experience with Kilkenny as dinner was being served.
5919 - Guests at the Kilkenny, Experience the World of Kilkenny event
FoodPairing1 - The scrumptious array of dishes best complimented with Kilkenny : Onion and bacon quiche. The richness and cheesy character of the quiche, is nicely complimented with the bitter sweet characters of Kilkenny
FoodPairing2 - Battered fish together with home made tartar sauce. A classic pairing made to evoke a warmth and relaxed sensation of enjoying a traditional pub grub together with Kilkenny's cremy ale.
FoodPairing3 - Chicken kebab with rosted capsicums. The grilled caramelised chicken kebab works perfectly with the characters of rich roasted barley in Kilkenny
Perfection in every Sip
Kilkenny’s full bodied flavour and unparalleled taste combine with the nitrogenated creaminess and surge to produce an indulgent experience in every sip. What sets it apart from others is that its nitrogenated, whereas most brews are commonly carbonated. This nitrogenation ensures Kilkenny’s distinctive features – the velvety smooth, creamy head and its amber red colour. These features come about while being brewed from 100% Irish malt which is mildly baked in the brewing process.

300 years later, the crème de la crème of Irish Ales has become one of Ireland’s most internationally successful brews, and now winning the hearts of local Malaysians. For more information on Kilkenny® please visit www.facebook.com/kilkenny.my.

For further information or media enquiries, please contact:
John Paul Sharmila Ramanath
Senior Account Executive, PR Business Unit Head, PR
Geometry Global Geometry Global
Email John.Paul@g2.com Email Sharmila.Ramanath@g2.com
DID I 603 2178 0058 / HP I 6012-374 1772 H/P I 012-382 7315

About Kilkenny®
Kilkenny® originated from the city of Kilkenny, Ireland, a city with a long tradition famous for brewing great beers. It was first brewed in the St. Francis Abbey Brewery; the oldest operating Irish brewery that has been producing some of the world’s most enjoyed beers since 1710. Today, Kilkenny® is served in more than 30 countries worldwide and in over 300 Malaysian pubs and Bars.

About GUINNESS® Anchor Berhad (GAB)
GAB with its portfolio of iconic, international brands, is the leading brewer in Malaysia. GAB brews, markets and distributes:
• Asia’s fastest growing beer TIGER;
• The world’s No 1 stout GUINNESS;
• The world’s No 1 international premium beer HEINEKEN;
• The all-time local favourite ANCHOR SMOOTH and its strong beer variant ANCHOR STRONG;
• The premium Irish ale KILKENNY;
• The real Shandy ANGLIA;

GAB also produces the wholesome, premium quality non-alcoholic MALTA. GAB’s brand portfolio also includes the UK’s bestselling cider STRONGBOW and the no.1 German wheat beer PAULANER.

Listed on the Main Market of Bursa Malaysia, GAB’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is a joint venture company whose ultimate owners are Diageo PLC, a company incorporated in England and Wales, and Asia Pacific Breweries Ltd, a company incorporated in Singapore, which in turn is also subsidiary of Heineken NV. Guinness Anchor Marketing Sdn Bhd is a 100% owned subsidiary of GAB.

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