Guinness® Appreciation at KK Food Festival 2013
The third Kota Kinabalu Food Festival (KKFF) kicked off on 1st April, with the main highlight happening last weekend at the Opening Bazaar held at Suria Sabah Shopping Mall. The Opening Bazaar introduced all of the Festival's participating restaurants and also highlighted the event sponsors including Guinness Anchor Berhad (GAB). At the GUINNESS® booth, patrons of the Opening Bazaar were given opportunities to enjoy a three-part sampling process of the Guinness Foreign Extra Stout.
Locals and tourists participating in the Guinness® Sampling Session.The sampling allowed visitors to experience the explosion of the bitter sweet flavours from the roasted barley that goes into the making of GUINNESS®. It also aimed to inform consumers about the dark brew that is enjoyed daily by 10 million people worldwide.
A participant learning about the goodness of Guinness®Mr Patrick Chong, Guinness® Area Sales Manager – Kota Kinabalu was overwhelmed by the enthusiastic response from the public. “It was indeed a healthy and good environment to promote Guinness Foreign Extra Stout as the premium beer, amongst many fine restaurants during KK Food Fest Opening Bazaar.” He added.
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