#MakeSomethingGoodHappen with Cadbury this Ramadan
Cadbury Dairy Milk Malaysia introduces new messaging with campaign that encourages generosity. Cadbury, the world’s best-selling confectionery brand under Mondelēz International has announced its new local direction themed Make Something Good Happen – spotlighting the values of people that go over and above for others, the cheerful optimists, the ones that surprise others with small gestures, the people that embody the “Make Something Good Happen” spirit with little acts of generosity that bring people closer together.
Epic Homes is the flagship initiative by Epic, an abbreviation for Extraordinary People Impacting Communities - that aims to build trust and relationships with marginalized communities in order to create cooperative, resilient and sustainable communities through the act of building homes. Epic Homes is focused on providing homes for underprivileged Malaysian - and are currently working with Malaysia's indigenous population, the Orang Asli.
A total of RM100,000 will be directly contributed to the chocolatier’s effort to make something good happen with Epic Homes with every bar of Cadbury chocolate purchased during the campaign period that runs from May to June this year. Cadbury Malaysia will be focusing their efforts into the construction of two stable homes, a functioning collaboration not just between the brand and Epic Homes, but also the future residents of the homes.
As one to lead by example, the Cadbury Malaysia team will be doubling down on their efforts to Make Something Good Happen by volunteering their time towards the construction of these homes. Under the skillful guidance of the Epic Homes team, the 60 volunteers, made up of members from the Mondelez Malaysia family, will aim to complete both homes in 3 days.
Discover how to #MakeSomethingGoodHappen with Cadbury this season, from their Facebook page at https://www.facebook.com/CadburyMalaysia. For more information on Epic Homes, please visit www.epic.home.org or their facebook page at https://www.facebook.com/epicarmy/
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