ASIA SUPERSPORTS GROUP SECURES SPONSORSHIP DEAL WITH KYT
KYT Offers 2016 Overall Champion - A Golden Ticket to World Championship. Satheswaran Mayachandran, chief executive officer of Asia Sports Group (ASG) confirms a sponsorship deal with KYT, one of the world’s largest helmet production manufacturing company, in conjunction with the upcoming FIM Asia Supermoto Championship 2016. Amongst the sponsorship deal, the Indonesian-based helmet producer will offer a lucrative prize for the overall race champion – a full-expense wildcard entry to contend in a world championship race.
“With the surging supermoto market in Asia, KYT plays a pivotal role in elevating the race’s standard in the eyes of our fans and enthusiasts. We are pleased that a major brand as such has entrusted our race as the epitome for motorsport marketing to further enhance sales, marketing and brand positioning in the Asia market,” said Satheswaran.
KYT, an Indonesian-based company that produces helmet ranges from entry-level models all the way to high-end professional racing models, holds a long and established history amongst the motorcycle industry. With a state-of-the-art Research, Development and Design Facility in Italy, the company has successfully produced quality helmets for beginners, regulars and professional riders including MotoGP World Championship’s Andrea Iannone and Aleix Espargaro, Moto2 World Championship’s Xavier Simeon and Simone Corsi, World Superbike Championship’s (WSBK) Luca Marconi, and FIM Motocross World Championship’s (MXGP) World Championship Romain Febvre, Steven Lenoir, Priit Ratsep and Damon Graulus.
“We are currently promoting the brand strongly across the region and wishes to expand our market outreach in Asia. This partnership with FIM Asia Supermoto Championship poses a great deal in enhancing our product’s quality and capability in the Asia market,” said Noriyuki Kawai, representative director of KYT Japan.
In addition to the sponsorship deal, the company has also confirmed an establishment of a supermoto team comprises of two top regional riders to compete for the 2016 championship title.
“The championship provides an opportunity for budding Asian talents to compete on an international level. Through this collaboration, we are committed to support, nurture and produce promising supermoto talents from across the region. FIM Asia Supermoto Championship will be a stepping stone for them to secure a brighter future in the motorsport industry,” Kawai added.
FIM Asia Supermoto Championships 2016 is a regional supermoto championship organised by Asia Supersports Group, a consortium of three companies namely Bikenation Motorsports Sdn Bhd, CW Media Sdn Bhd and E-Plus Entertainment Productions (M) Sdn Bhd, and is supported by the Ministry of Tourism and Culture Malaysia, Malaysia Major Events, Malaysia Truly Asia, Destination NSW, Tourism Hunter, Newcastle City Council, FIM Asia, Automobile Association of Malaysia (AAM) and KYT.
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ABOUT FIM ASIA
Founded in 1904, the Federation Internationale de Motocyclisme is an international organisation, which was created to control and develop the sporting and touring aspects of motorcycling and to assist motorcycle users in those fields. The FIM as defined in the statutes is the supreme and sole international authority empowered to control international motorcycling activities organised under its jurisdiction throughout the world and as such acts as the supreme court for the settlement of disputes which may arise from the organisation of such activities. The official titles of World Championships, Continental Championships and FIM Prize events in all disciplines of the motorcycle sport belong to the FIM. FIM Asia is comprised of 28 National Motorcycle Federations in Asia where they organize a large number of events and Championships in over 30 Asian countries.
ABOUT MALAYSIA MAJOR EVENTS
Malaysia Major Events (MME) is a division of Malaysia Convention and Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture, Malaysia (MoTAC). MME was established under the Government’s Economic Transformation Programme (ETP) to identify, promote, facilitate as well as support viable international events to be staged in Malaysia. With its main objective to enhance Malaysia’s economic growth and profile, MME is also tasked to identify and support major event bids for sports, arts, lifestyles and entertainment events and provide assistance to home-grown and home-hosted events in order to further strengthen Malaysia’s global appeal as the venue of choice for major events in the region. MME also acts as a conduit between the public and private sectors in ensuring seamless processes are achieved through synergistic relationships with diverse event stakeholders in staging successful events in Malaysia.
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ABOUT ASIA SUPERSPORTS GROUP SDN BHD
Asia Supersports Group Sdn Bhd (ASG) is a consortium of 3 companies namely Bikenation Motorsports Sdn Bhd, CW Media Sdn Bhd, and E-Plus Entertainment Productions (M) Sdn Bhd. Collectively, this consortium has over 30 years of experience in the automotive and event industry in Asia. Bikenation Motorsports as the Technical Partner of ASG, bring with them years of experience of managing and organising local and international SuperMoto races. They have promoted this sport to all over Asia and have helped nurture local talents of SuperMoto riders in Asia. CW Media Sdn Bhd, ASG Media Partner, is a motoring publication company, which is also the license holders for Bonnier Corporation (Sweden) which publishes world renowned motorcycle titles such as Cycle World, Motorcyclists and Super StreetBike. In Malaysia, they publish Cycle World Malaysia and On The Road and are also the founders of MotoJamm, an international motorcycle freestyle entertainment event and www.trademysuperbike.com, Asia’s top motorcycle classifieds/ecommerce website. E-Plus Entertainment Productions (M) Sdn Bhd is ASG’s Production Partner, which is one of Malaysia’s and Asia’s top event management agency with over 20 years of experience, managing thousands of world class events. Some of the top events organised are the ATP Malaysia Open, Junior World NBA and Twin Towers Live.
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