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CARLSON REZIDOR HOTEL GROUP SIGNS SEVEN HOTELS IN JAMMU AND KASHMIR IN A MULTIPLE-PROPERTY DEAL COMPRISING 817 ROOMS

Angeline Tuesday, December 15, 2015 , , ,


Carlson Rezidor Hotel Group, one of the world’s largest and most dynamic hotel groups, today announced the signing of a portfolio agreement with Mushtaq Group of Hotels to open seven hotels comprising 817-rooms under the Radisson Blu®, Radisson® and Country Inns and Suites By CarlsonSM brands, in the northern Indian state of Jammu and Kashmir. The seven hotels will be located in the main gateway markets throughout the state and will position Carlson Rezidor Hotel Group as the largest international hotel operator in Jammu and Kashmir. The first hotel is expected to open in the fourth quarter of 2016 in Srinagar.

“This multiple-hotel portfolio deal underscores the rapid rate of Carlson Rezidor’s expansion and reinforces our leading position in India, a key market that we remain deeply committed to. We are pleased to be forging a new partnership and will be employing our proven strategy of signing conversions as well as new builds to establish a strong brand presence efficiently and expediently,” said Thorsten Kirschke, president, Asia Pacific, Carlson Rezidor Hotel Group.
Raj Rana, chief executive officer, South Asia, Carlson Rezidor Hotel Group added, “The region enjoys strong domestic leisure demand and is home to some of the most visited leisure destinations in India. Integral to our growth in India is an emphasis on expanding in leisure markets and state capitals. With the signing of this portfolio, we will make inroads into the summer and winter capital of Jammu and Kashmir, as well as provide our Club Carlson members an international brand choice in high demand leisure driven markets such as Srinagar, Pahalgam and Gulmarg.”
Across India, Carlson Rezidor has close to 120 hotels in operation and under development. Currently, the group’s footprint extends across 45 Indian cities, including 14 state capitals. By 2020, Carlson Rezidor expects to have more than 170 hotels in operation and pipeline in India. The group’s growing brand portfolio in the country spans the mid-scale to upper upscale segments. In 2015, the hotel group signed 15 new agreements in India, indicative of the strength of its brands and relationships.
“We are excited to tie up with Carlson Rezidor Hotel Group. We are a leading hospitality group with ownership across all major locations in Jammu and Kashmir. We have grown rapidly during the last decade and aim to continue this momentum. Our vision is to promote Jammu and Kashmir and make it a preferred tourist destination not only for travelers within the country but globally. I am confident our partnership will accelerate realization of our vision,” said Mushtaq Chaya, chairman, Mushtaq Group of Hotels, that has interests in hospitality and commercial real estate development.

Radisson Blu Srinagar is a 225-key new build hotel located in the heart of Srinagar city. The site is well located and is within easy reach of Dal Lake and the city’s main attractions. The hotel is located approximately 3 kilometers from the city centre and 10 kilometers from Srinagar Airport. Radisson Blu Srinagar is scheduled to open in the second quarter of 2020.

Radisson Blu Resort Tangmarg is a 150-key new build hotel nestled within a 25-acre site in the Himalayan mountains. The site is just 13 kilometers from Gulmarg, which is widely regarded as one of the top winter sports destinations of the world. Radisson Blu Resort Tangmarg is scheduled to open in the fourth quarter of 2021.
Radisson Srinagar is an 89-key conversion located in the heart of Srinagar within 2 kilometers of the main commercial and retail hubs of the city. It is close to golf courses, Dal Lake, Sher-i-Kashmir International Conference Center and Asia’s largest tulip garden. Radisson Srinagar is scheduled to open in the fourth quarter of 2016.

Radisson Pahalgam Golf View Resort is a 118-key conversion located in Pahalgam, approximately 7,200 feet above sea level. It offers direct access to the picturesque Pahalgam Golf Course. Radisson Pahalgam Golf View Resort is scheduled to open in the third quarter of 2018.
Country Inn and Suites By Carlson Gulmarg is an 80-key conversion. Gulmarg has been rated amongst the top five ski destinations in Asia by CNN. Country Inn and Suites By Carlson Gulmarg is scheduled to open in the first quarter of 2020.

Country Inn and Suites By Carlson Jammu is a 55-key conversion located in Gandhi Nagar, an upscale commercial and residential area in the heart of Jammu city. The hotel is close to Jammu Airport and Jammu Railway Station. Country Inn andSuites By Carlson Jammu is scheduled to open in the third quarter of 2017.

Country Inn and Suites By Carlson Sonamarg is a 100-key new build hotel located close to scenic Himalayan glaciers and trekking routes in Sonamarg. The hotel is accessible by the Srinagar-Ladakh highway. Country Inn and Suites By Carlson Sonamarg is scheduled to open in the fourth quarter of 2018.

Carlson Rezidor currently has 102 hotels in operation across Asia Pacific and 92 more hotels in the pipeline. For more information and development opportunities, please visit www.carlsonrezidor.com
About Carlson Rezidor Hotel Group
Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups and includes more than 1,370 hotels in operation and under development with 220,000 rooms and a footprint spanning 110 countries and territories. The Carlson Rezidor portfolio includes a powerful set of global brands: Quorvus Collection, Radisson Blu®, Radisson®, Radisson RED, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. In most hotels, guests can benefit from Club CarlsonSM, one of the 2015 – 2016 “Top Three Hotel Rewards Programs” as recently ranked by U.S. News and World Report. Carlson Rezidor Hotel Group and its brands employ 85,000 people worldwide and is headquartered in Minneapolis, Minn., and Brussels, Belgium. For more information, visit www.carlsonrezidor.com and follow on Twitter @carlsonrezidor.

About Radisson Blu®
Radisson Blu® is one of the world’s leading hotel brands with more than 280 hotels in operation in 62 countries. Radisson Blu’s vibrant, contemporary and engaging hospitality is characterized by a unique Yes I Can! SM service philosophy, and all of its first class hotels offer a range of signature features that are empathetic to the challenges of modern travel, including the 100% Satisfaction Guarantee. Distinguished the world over as the brand with Hotels Designed to Say YES!, Radisson Blu offers a vivid visual celebration of leading-edge style where the delight is in the detail. Radisson Blu hotels are located in prime locations in major cities, airport gateways and leisure destinations across the world.

About Radisson®
Radisson® has become one of the best-recognized hotel brands, offering an upscale hotel experience for business and leisure guests. The World of Radisson features solutions that are empathetic to the challenges of modern travel, including the 100% Guest Satisfaction Guarantee. Radisson has more than 150 hotels located in major urban and suburban settings, leisure destinations, airports, and business districts throughout the Americas, Asia Pacific and the Caribbean. Every staff member has a passion for Yes I Can! SM hospitality, the signature service philosophy of Radisson, which ensures the total wellbeing and satisfaction of each guest.

Radisson is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson Blu®, Radisson RED, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. For reservations and more information visit, www.radisson.com. Connect with Radisson on social media: @Radisson on Twitter and Facebook.com/Radisson.

About Country Inns and Suites By CarlsonSM
Country Inns and Suites By Carlson is a leading upper midscale hotel brand with over 470 hotels in the United States, Canada, India and Latin America. The brand’s Be Our Guest service philosophy encourages employees to serve guests with the same kind and caring spirit given to friends when they are being hosted at home. Signature brand amenities include free high-speed Internet, complimentary hot breakfast served on classic dining ware, fitness centers, a Read It & Return Lending LibrarySM and business centers.

Country Inns and Suites By Carlson is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson Blu®, Radisson®, Radisson RED, Park Plaza® and Park Inn® by Radisson. For reservations and more information visit, www.countryinns.com. Connect with Country Inns & Suites By Carlson on social media: @CountryInns on Twitter and Facebook.com/CountryInns.

Contact Details
Tracy Lui, Carlson Rezidor Hotel Group I +65 9839 4095 I tlui@carlsonrezidor.com
Ben Gardeen, Carlson Rezidor Hotel Group | +1 (763) 212-1418 or +1 (763) 212-8129 | bgardeen@carlsonrezidor.com

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