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QUAKER OATS FOR RICE LAUNCH & MEDIA EXPERIENTIAL SESSION WITH CHEF SHERSON

Angeline Thursday, September 12, 2013 , , , ,


Quaker, the world's No.1 oatmeal brand, has once again hit the right spot with Malaysians by introducing Quaker Oats for Rice, a product that is ideal for consumers who love rice and would like to power up their daily meals with more whole grain goodness.

Made from natural whole rolled oats grown in Australia, Quaker Oats for Rice is specially made to be cooked with rice and easy to prepare. Just add one cup of oats to two cups of rice and cook as normal. The result is an appetizing, aromatic bowl of rice with delicious, nutty texture. Quaker Oats for Rice is high in magnesium, protein, iron and vitamin B12 and contain seven times more fibre than white rice and three times more than brown rice. Quakers Oats for Rice is the ideal add-on to rice for meal rice in dietary fibre and other vitamins and minerals.

Quaker Malaysia's brand ambassador and celebrity Chef Sherson Lian and the Markerting Department personnel for PepsiCo

Alex Ooi, Head of Marketing for PespsiCo Malaysia Sdn. Bhd., said that the company wanted to add a new twist of wholesome oats to everyday meals, while wtill being highly appealing to the discerning Malaysian palate.

Media Arrival Registration Counter
Emcee of the event: Francisca Turner

Welcome speech by Mr. Alex Ooi (Head of Marketing, PepsiCo Malaysia)

Official Launch of Quaker Oats for Rice
Quaker Oats for Rice provide a simple and convenient solution of adding whole grains to your rice. Oats, which are good source of soluble fibre (beta glucan), help lower blood cholesterol. Now we can enjoy our rice meal and get the wholesome goodness of oats.

Q & A Session with Chef Sherson
 
Invited guest and media

Quaker Malaysia's brand ammbassador and celebrity Chef Sherson Lian launched the new Quaker product in Kuala Lumpur with cooking demonstration of simple yet delectable rice dish, Garlic Pilaf Rice using Quaker Oats for Rice. Other everyday rice meals which can be easily prepared at home are Hokkien Yam Rice, Tomato Seafood Rice and Tuna Rice and Oat Salad.
Media from NTV7
1 cup of oat + 2 cup of rice 
 
Quaker Oats for Rice is available at most major retail outlets at RM3.00 for a 200g pack and RM6.50 for a 600g pack

The launch also marked the intorduction to the new season of "5 Rencah 5 Rasa", a cooking programme hosted by Chef Sherson on TV3, where Quaker Oats for Rice will be featured as a staple ingredient in all 13 episodes. The show will highlight the art of fast and easy cooking without compromising on quality and taste using five ingredients. 5 Rencah 5 Rasa is a 30-minute show in Bahasa Malaysia, and the new season will come on air starting 17th September (every Tuesday) on TV3 at 11:30am.
 
Simply stir-fried the mixture or rice grain and oat with olive butter, chopped garlic, cinnamon stick and star anise before putting into the rice cooker. Transfer it over to the rice cooker, add in adequate water, flavor it with chicken stock powder and salt...vola!
Top it with green peas and cashew nut, for more goodness, flavor and better presentation.
Volunteer assistant cook: Swee San (blogger: thesweetspot.com.my) and Chef Sherson

Chef Sherson urged more Malaysian to try Quaker Oats for Rice to experience for themselves how easy it really is to incorporate more fibre, vitamins and minerals into one's daily diet. "Quaker Oats for Rice and rice is a marriage made in heaven, This is a brilliant way to add more fibre into your meal, and adss a delicious bite to your usual bowl of rice.
 
 
Flavor healthy rice and oat mixture....ready to serve! Buffet Lunch Spread
 
 
 
 
 
 
 
 
 


About The Quaker Oats Company: The Quaker Oats Company, headquatered in Chicago, is a unit of PepsiCo. Ic.', on of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker Oats, Quaker Rice Cakes and Chewy Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.facebook.com/Quaker or follow on Twitter @Quaker.
Photography session with Chef Sherson

Enjoy more whole grain goodness in your daily meals with Quaker Oats for Rice
Catch Chef Sherson on the new season of "5 Rencah 5 Rasa", a 30-minute show in Bahasa Malaysia, will be on air starting 17th September (every Tuesday) on TV3 at 11:30am.

Everydayfoodilove.coangeline-ong-yoga.blogspot.com. Thank you for reading our posts. Our team media coverage touches mostly on lifestyle events and focuses on happening scenes in Kuala Lumpur and Kota Kinabalu. Invite us for food reviews, travel and hotel reviews, KL clubbing reviews and product launches. Our other interests include the movies, technology and photography. Subscribe to my facebook page. Contact us via my email at: angel_line78@hotmail.com or monicaong@hotmail.com
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