CARRERA NEW CHAMPION A STYLE REMASTERED
“We own a shape.” How many brands in the world can say that without fear of contradiction? Owning an iconic, original shape is a privilege reserved for only a few and Carrera has earned its place among this elite few. Unique and unmistakable, the Champion sunglasses, which date back to 1979, have since then set new standards in the eyewear industry, boasting countless imitations but nonetheless maintaining their distinctiveness.
A transitive design process, using the original Champion model as a starting point, gave life to a whole new family of sunglasses, including the New Panamerika, featuring the distinctive teardrop shape in a new, lighter version made entirely from steel, and the Carrera 100, flaunting a metal structure with acetate inserts framing the lenses.
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