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CARRERA NEW CHAMPION A STYLE REMASTERED

Angeline Friday, April 17, 2015 , , ,


“We own a shape.” How many brands in the world can say that without fear of contradiction? Owning an iconic, original shape is a privilege reserved for only a few and Carrera has earned its place among this elite few. Unique and unmistakable, the Champion sunglasses, which date back to 1979, have since then set new standards in the eyewear industry, boasting countless imitations but nonetheless maintaining their distinctiveness.

Today, these iconic sunglasses undergo an extensive “remastering” process and are now presented with new, perfectly balanced proportions and a revisited, snug fit. The front is slightly smaller, its profiles sleeker and its design lighter, thanks to the newly reshaped double bridge and well‐balanced proportions.
Carrera’s New Champion becomes distinctive but easy‐to‐wear, in line with today’s natural, normcore style, which meets Millennials’ tastes. Its material, however, remains unchanged. The new glasses are made from Optyl, a Safilo registered trademark; a thermo‐ adjustable plastic material composed of epoxy resin, with unparalleled physical and chemical features delivering a multitude of advantages such as a lightweight feel, climatic adaptation, a shape‐memory effect, as well as brilliance and strength. The front in Optyl is perfectly matched with steel temples, for a sporty look and a strong personality. The colorations and finishes also veer toward a more natural look, playing with delicate nuances ranging from havana to bronze and black, with tone‐on‐tone mirrored lenses.
A transitive design process, using the original Champion model as a starting point, gave life to a whole new family of sunglasses, including the New Panamerika, featuring the distinctive teardrop shape in a new, lighter version made entirely from steel, and the Carrera 100, flaunting a metal structure with acetate inserts framing the lenses.
The Carrera 100 is also available in a deluxe version, the Carrera 100/Leather, a numbered limited edition model with real leather inserts on both sides of the pilot‐shaped front, lending a retro flair to the style.
The “Signature” family also includes two other models, including the teardrop‐shaped injection‐molded Carrera 96 sunglasses and the squared Carrera 97 model, combining once again steel temples with a sporty front characterized by a metal double bridge.
With the New Champion family, Carrera rewrites and improves on its history, merging the past with the present and revisiting this iconic model with new proportions, a perfect fit and a contemporary flair. The new creations are dedicated to all those who feel comfortable in their own skin but are also willing to step out of their comfort zone, as well as those who pursue their passion and are not afraid to express their personal, authentic and unconventional style.
The CARRERA collection of sunglasses and optical frames is produced and distributed by the Safilo Group.
Safilo Group HQ Communications Department Milan – ph. +39 02 77807611 or Padua –ph. +39 049 6985459 or e‐mail: pressoffice@safilo.com Website: www.safilo.com

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