BUSY? HUNGRY? FOOD DELIVERY CUSTOMER CHOICE AWARDS UNVEILED
foodpanda.my just recently announced their Customer Choice Award winners for partner restaurants based on their customer reviews. The food delivery leader currently has close to 600 restaurants in 6 cities on their website and mobile application.
We are proud to announce the inaugural winners of foodpanda.my’s Customer Choice Awards which recognizes the best restaurants with a delivery option – this makes ordering food easy, fast and delicious” says Claudio Abitante, Mananging Director of foodpanda Malaysia.
“We want to have this list out annually to both give more power to the views of our customers and also acknowledge our restaurant partners for the good food that they make. This makes it easier for our customers to make decisions on the best restaurants out there – as we are currently growing close to 600+ restaurants nationwide” adds Abitante.
A total of 26 awards were given out this year including Best Fast Food Chain, Best Vietnamese Restaurant, Best Fusion Restaurant in KL, among others. Winners are selected based on customer recommendations made using their food delivery website and application.
“This is obviously not a comprehensive list and is just based on what our customers have voted for” addss Abitante.
“We will be constantly tweaking and improving the selection criteria of our list – and with more restaurants on board – we hope to see more categories and more new restaurants” he added.
foodpanda.my currently operates in 6 cities including Kuala Lumpur, Petaling Jaya, Subang Jaya, Ipoh, Melaka, and Johor Bahru. They are looking to expand to Shah Alam within the next few weeks, East Malaysia and Brunei within the second quarter.
“Eh, so what do you want to eat ah?”
“Don’t know la – what’s good to eat?”
“Quick – take out your phone and find – hungry la”
That is a very typical Malaysian conversation that takes place on a daily basis.
Modern day busy Malaysians are time strapped looking for the best eats in town. This has become more popular with numerous Best Restaurant lists making their way both on cyberspace and offline.
With so many new restaurants mushrooming around the city, it is almost impossible to try all new restaurants. Savvy consumers are constantly looking for new ways to save time in deciding on what and where to eat. Some resort to social media like Facebook and Twitter to get the latest food outlets that has tongues of netizens wagging.
“I always find out where the best eats are from what my friends recommend on Facebook and Twitter. At least 2 of my favourite restaurants were recommended by my friends via these channels” says Ayu, a 22 year old student and self-confessed foodie.
Still others use their smartphones checking out on food apps like Open Rice and Hungry Go Where. Some use apps like Foursquare to get recommendations from other foodies.
“Sometimes when I go to a food court and there are so many stalls – I will just try using Foursquare, Open Rice or other food apps to see what is recommended by other users”, adds Ayu.
“Consumers nowadays are spoilt for choice – there are just too many restaurants and so much information out there. I think the trend is moving towards an ‘open source’ contribution model. Where users contribute their feedbacks on what tastes good and what does not” says Sidney Ng, Marketing Director of foodpanda Malaysia.
“We are just too busy to try too many things at once. So we take what others have recommended, try it out and in return contribute to telling others if the restaurant is worth trying out” adds Ng.
The growing trend of food rating apps and greater reliance on social media shows that the voices of customers are more powerful than food reviews. Modern customers currently look to alternative channels besides just food reviews on blogs or printed media.
Check out the full list here
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