Every Step Counts, Every Meal Matters

Heineken Malaysia Berhad (HEINEKEN Malaysia) launched its HEINEKEN Cares programme on 26 July 2021, pledging 150,000 meals to vulnerable communities across Malaysia to help mitigate the negative impacts of a prolonged lockdown.

The HEINEKEN Cares programme, which connects employee wellness with community purpose, is committed to donate 1 meal for every 1,000 steps taken by a HEINEKEN Malaysia employee from now until 31 December 2021. With an overall target of 150 million steps by HEINEKEN Malaysia’s employees collectively, this translates to an expected 150,000 meals to be channeled to communities in need.

Roland Bala, Managing Director of HEINEKEN Malaysia said, “The pandemic has taken a toll on many communities, leaving many families without stable income to obtain food and other basic needs. In this challenging period, we reach out with a helping hand to support those in need. Our efforts reflect HEINEKEN’s Brew A Better World sustainability commitment, particularly with social sustainability as a key focus.”

“Through the HEINEKEN Cares programme, every employee can play a part. As every step we take will count towards aid being channeled to our communities. We realise that the lockdowns can have an impact on people’s health as well, so we are excited to launch a programme that keeps our employees motivated to live healthier and exercise more. Knowing that our every step contributes to a bigger purpose will be added motivation for our people,” Roland added.


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